ambush marketing

1 min read 2021-11-20 01:57:38

Revisiting Thoughts Pre Pandemic …Two Ears One Mouth and So On…

Penned this for the North American Society For Sports Management (NASSM) in 2018, all holds true three years later… Much is made about how to

1 min read 2021-11-14 20:34:52

We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis”

1 min read 2021-11-13 05:46:39

This week our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the

$STEM and Sports…Never Closer Than Now…$ 1 min read 2021-11-09 22:52:37

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to

1 min read 2021-11-04 02:55:12

This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election

1 min read 2021-11-01 19:26:39

It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 15

1 min read 2021-10-30 18:23:39

There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with

1 min read 2021-10-28 00:59:40

Everybody has a bad day and a cringable moment, especially if you have been around the high-octane world of celebrity, and athletes at any point. It

1 min read 2021-10-23 19:16:45

There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy

1 min read 2021-10-16 23:25:06

Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up

1 min read 2021-10-13 22:57:44

Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found

1 min read 2021-10-11 22:25:57

Amazing things happen when you expect the unexpected. Hence the viral debate on Sunday Night Football, long after Mike Tirico and crew had exhausted

1 min read 2021-10-09 19:11:01

The NFL is having a landmark year, and deservedly so. From recornd last second field goals, to New York having a pair of OT wins on a Sunday to

1 min read 2021-10-07 04:49:54

We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers,

1 min read 2021-10-03 23:05:06

“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The