Psychology of Web Design | 3.7 Blog

3 min read 2021-12-02 20:10:01

How To Register A Conversion In Google Analytics 4 (GA4)

GA4 has a new way of tracking conversions in Analytics. It allows you to track any type of goal, not just e-commerce goals like sales and leads.

5 min read 2021-11-29 18:00:00

Taking a static approach to web design can spell disaster for modern brands. Like most other areas of digital operations, successful web design

1 min read 2021-06-09 01:36:01

You are finally ready to tackle that 800-pound gorilla. So, you think you are ready to sell on Amazon. You’ve heard horror stories about high

1 min read 2021-01-27 04:58:51

Speed is important. Users expect fast loading websites, and Google considers page performance as a ranking factor. Google Pagespeed or Lighthouse

1 min read 2021-01-05 22:00:00

According to Forrester Research, well-designed websites perform 400% better compared to the industry average. Where does the 4X difference in

1 min read 2020-12-19 02:51:06

Your website won’t be successful if users leave the site shortly after they arrive. Bounce Rate is the measurement of what percentage of users

1 min read 2020-05-19 22:53:55

Hiring a web design company can feel daunting. For example, searching “Web Design Company” in Google returns over 7 billion results. While not

1 min read 2020-03-26 23:50:18

In the past I’ve written about the importance of having a separate call to action for each stage of the buyers journey. In this article I’m going

1 min read 2020-01-07 23:48:06

It’s a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop

1 min read 2019-12-17 22:00:00

Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created

1 min read 2019-12-03 22:00:00

While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan’s design roots.

1 min read 2019-11-19 04:11:58

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables,

1 min read 2019-11-11 21:10:24

You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly

1 min read 2019-11-04 19:58:01

You’re homepage is beautifully designed. It’s clear all the ways you can help. You’ve articulated why someone should hire you. You’ve

1 min read 2019-10-19 03:14:50

When I first started designing websites in the 1990s, I focused most of my attention on creating striking visuals. In my defense, I was typically