Working the Funnel: The Power of Lower Funnel Opportunities
A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate
A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate
Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage
Experian Automotive just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review infographic. As you know, EVs continue
In recent years, the automotive industry has witnessed average loan amounts spike due to ongoing inventory challenges. Though, in the fourth quarter
Pickup trucks have long been a staple of the automotive industry, and the data show this is still the case—even seeing some growth in the third
In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle
If there’s one thing this year’s NADA Show demonstrated, it’s that the industry is hyper-focused on electric vehicles (EVs). As new models are
In the last decade, electric vehicle registrations have increased by 3,600%, and the demand for alternative fuel vehicles continues to soar.
Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder
With low vehicle inventory and inflation continuing to affect the automotive industry, vehicle registrations have slowed down in 2022. According to
The automotive market continues to evolve. Hit with challenges like the inventory shortage, the response has been dynamic, as lenders and dealers
In honor of all the marketers who have been frantically creating and activating audiences for Cyber Five sales (Thanksgiving Day through Cyber
Over the last few years, consumer demand for electric vehicles (EVs) has been growing as a larger variety of models are being introduced to the
It’s no secret electric vehicles (EVs) have grown in popularity over recent years. In fact, new EV registrations grew more than 250% over the last
Well, it’s October, so I can finally celebrate National Mulligan Day! Yep, it’s another one of those “national holidays” that I like to