The Attorney Marketing Center

2 min read 2022-05-25 01:22:59

The key to marketing a general practice

The key to marketing a general practice is simple: don’t do it. You’ll get much better results marketing each practice area or service

1 min read 2022-05-24 01:16:27

When you write or speak about the law to a lay audience, you have several objectives: You want them to understand their problem, their risks, and

2 min read 2022-05-21 01:00:11

Let’s clear this up once and for all: Lawyers sell legal services. There, I said it. It doesn’t make you a salesperson, but you can’t deny

2 min read 2022-05-19 00:40:13

Some lawyers do their best to get to know their clients on a personal level, not just during the pendency of the case or matter, but

2 min read 2022-05-18 01:13:37

They may be sharp. Sophisticated. Tough as nails. But new clients don’t yet know your wicked ways and could benefit from a little hand

2 min read 2022-05-17 00:29:17

This might be hard to believe, but some lawyers know things you don’t know. They may do things you’re not doing, or doing them better, and you

2 min read 2022-05-14 00:29:31

Before you do anything to bring in new clients, your next marketing project should be to win back former clients and engage or re-engage prospective

2 min read 2022-05-13 01:23:28

Yesterday, I said there are other ways to get traffic to your blog besides search. Paid advertising should be considered, but there are others that

2 min read 2022-05-12 00:40:54

There are two ways a blog can bring you new clients. The first way is to attract prospective clients via search. Your posts get indexed, people

2 min read 2022-05-10 23:55:18

You’ve got a morning routine to start your day and another for shutting down in the evening. A routine for opening new files and a routine for

2 min read 2022-05-10 00:09:01

I’ve written a lot of blog posts and thought I’d share some things I’ve learned along the way, to encourage you to either start or re-start

2 min read 2022-05-07 00:24:22

Lawyers often ask, “How do I find time to build my practice?“ Sorry, there’s no such thing as ‘finding time’. Time isn’t found or made,

1 min read 2022-05-06 01:58:01

You get a lot of advice from people you know—friends, colleagues, family. And advice from people you don’t know via books and articles,

2 min read 2022-05-05 00:40:44

A client didn’t like your work or didn’t like you. It hurts to hear their words and realize you were the cause of their dissatisfaction, or at

2 min read 2022-05-04 00:15:27

Between you and a new client is your website. And your articles and blog posts, sales pages and other content. It’s the same on social media, in