b to c events

5 min read 2022-05-17 05:54:30

From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events

Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the

6 min read 2022-05-16 17:00:30

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee

4 min read 2022-05-16 17:00:04

As corporations pledge to be more sustainable, the event industry seeks lasting solutions The world, and the event industry, entered a new reality

2 min read 2022-05-16 16:59:39

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos

11 min read 2022-05-09 17:00:24

A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts

2 min read 2022-04-29 04:55:24

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and

3 min read 2022-04-25 21:11:18

TBS offered a playful twist on union rats with its own inflatable rodents. For five days this spring, New Yorkers walking through the heart of

4 min read 2022-04-25 16:59:44

The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal

2 min read 2022-04-18 17:00:43

Audible’s dining experience was inspired by an annual hot dog eating contest that takes place in its original podcast, Summer in Argyle. Audible

5 min read 2022-04-18 17:00:40

From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional

6 min read 2022-04-18 17:00:17

A constant flow of NBA players and personalities swept through The Block during All-Star Weekend. NBA All-Star Weekend invited more fanfare than ever

2 min read 2022-04-11 22:16:37

Attendees could work one-on-one with adult toy business Crave at a build-a-vibe station. HBO Max presented a “provocative” two-day pop-up

4 min read 2022-04-11 17:00:10

The Ice House activation was designed to be shareable, sustainable and flexible. They say everything’s bigger in Texas, and to celebrate the 90th

3 min read 2022-04-05 00:43:40

Among touchpoints in the Tito’s Stillhouse Lounge is a Golden Tee Golf retro arcade game. Tito’s Handmade Vodka, the official vodka sponsor of

2 min read 2022-04-04 23:03:14

Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour”