5 min read
Market Opportunity Research: What’s the Point?
Research needs to be acted on. Otherwise, what’s the point? A market opportunity study is one of the most powerful tools a business leader can use
Tag : B2b Market Opportunity Research
5 min read
4 min read
Market Opportunity: Go Beyond Quant to Get the Right Insights
When considering market opportunity research, you may think a straightforward quantitative survey is enough to get to know the landscape. But if you
4 min read
Market Opportunity Research: Demand Evidence and Think Critically
You have a hypothesis: There is a problem you want to solve, and you’re pretty certain you can envision a solution that provides more value than
6 min read
Nearly 80% of Business Activity Is Disrupted By Coronavirus
A new study on coronavirus business disruption shows that while every industry has been gravely impacted, some, like tech, are faring better than