Beet.TV

1 min read 2022-01-14 20:41:10

LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round

LoopMe, an outcomes-based advertising platform, plans several new outcomes for itself, after taking a big $120 million funding round. The new money

1 min read 2022-01-13 20:02:35

The Consumer Electronics Show highlights the innovations that have the potential to transform the way people work, play and otherwise spend their

2 min read 2022-01-13 20:00:40

LOS ANGELES – Successful advertising campaigns not only depend on reaching the right audiences at the right time, but also minimizing duplicated

2 min read 2022-01-13 12:11:20

January 2022 is shaping up to herald a Cambrian explosion of new video currencies. NBCUniversal says it has picked iSpot.tv as its first

2 min read 2022-01-13 00:31:53

When it comes to the new ad opportunities presented by connected TV, the execution types are broad. But companies that want to make a splash on the

2 min read 2022-01-12 15:00:25

Global TV and digital ad buyers that want to buy across international borders are getting a leg-up from a partnership between the US’ NBCUniversal

2 min read 2022-01-12 12:30:15

As sections of the ad industry pivot away from so-called “proxy metrics”, many are leaning into two different kinds of marketing measurement –

2 min read 2022-01-12 12:29:50

The shift in television viewer habits during the pandemic has pushed advertisers to look for ways to measure audiences more accurately. The demand

2 min read 2022-01-12 12:29:42

After a few years in which Sky’s AdSmart was the main game in town, the UK’s advanced TV advertising opportunity is hotting up. The industry is

2 min read 2022-01-12 12:29:34

LOS ANGELES – The term “programmatic advertising” has negative connotations for television networks that don’t want to see the value of their

1 min read 2022-01-12 12:29:28

LOS ANGELES — It is now an industry whose transactions are mediated by a host of platforms. But Hans Fischmann thinks media buyers and sellers

1 min read 2022-01-11 21:33:24

Blockchain technology not only is at the heart of cryptocurrencies, but it also supports the burgeoning field of nonfungible tokens (NFTs), the

2 min read 2022-01-11 20:42:25

After a year in which the consensus around traditional media measurement splintered and moved into the future, Nielsen has a big 2022 ahead. The

1 min read 2022-01-11 20:42:12

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one

2 min read 2022-01-11 20:41:09

LOS ANGELES — Its smart TVs offer some of the best value in the market, so combining a direct ad offering with a growing sales footprint is proving