Good product teams know their users inside and out. They understand how they use their product, how long they stay, why they drop off, which cohorts
Tag : Blog – Mixpanel
Good products get their messaging out to users on things like available features and how to access them. But the best products do this with a focus
Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, it seems like it’ll
In 2009, when Mixpanel was founded, the world was in a period of uncertainty and still facing the Great Recession. Amid a bleak outlook, companies
Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can
Promo is a leading video creation platform for small and medium-sized businesses. Yariv Azatchi is the chief technology officer at Promo and is the
Imagine your ideal customer discovering your product for the first time. It’s exactly the kind of tool they want to include in their tech stack.
SwiftUI is groundbreaking in its capacity for enabling well-architected, concisely defined, and highly readable UI code. So the last thing we want is
Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do not, according to a
You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking
As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I
Experimentation is a huge part of getting your product right, whether it’s trying out a new feature or potential tweaks to existing elements of
Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it in your app. Now, I know what you’re thinking.
Health tech represents a new way to address everything from personal mental health to the inefficiencies of the healthcare system. But, without the
As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to medium-sized businesses