We work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition,
Tag : Strategic Communications
We’ve been managing our own, and client, LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan and
One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new
First there was AIDA, then the notion of a sales “funnel” emerged and the concept of a buyer’s journey that began at the top of the funnel
There is often tension between marketing and sales in many organizations. But why? Shouldn’t these two functions be closely aligned to most
I was having lunch with a friend recently when the topic of email – and difficulty in getting that email to its intended destination—came up.
Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In
Effective corporate communication has always been important. Now, though, in a hybrid and continuing uncertain corporate environment, it’s more
Blindspots are something we all have based on our past experiences, interactions with others, and the opinions and values we’ve formed over time.
Man Working From Home Having Online Group Videoconference On Laptop Over the past several months I’ve been very interested, even excited, to see
What Your Employees Don’t Know Could Hurt You: How Effective Communication Builds Strong Brand Ambassadors
I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience.
Throughout my career, I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of
In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up
Group Of Multi-Ethnic People Social Networking As content marketing has emerged as a top go-to tactic for marketers of all kinds in all industries,
I do a lot of presentations (and since the pandemic emerged, webinars) on marketing-related topics. When I do, I try to provide as much practical and