Strategic Communications

3 min read 2022-01-05 00:26:32

5 Simple Website Mistakes That Many Businesses Make

We work frequently with clients to evaluate/audit and make recommendations for improvements to their websites and write website content. In addition,

7 min read 2021-12-07 22:15:24

We’ve been managing our own, and client, LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan and

2 min read 2021-12-03 04:05:09

One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new

1 min read 2021-11-16 22:46:45

First there was AIDA, then the notion of a sales “funnel” emerged and the concept of a buyer’s journey that began at the top of the funnel

1 min read 2021-11-11 22:37:31

There is often tension between marketing and sales in many organizations. But why? Shouldn’t these two functions be closely aligned to most

1 min read 2021-11-09 22:25:24

I was having lunch with a friend recently when the topic of email – and difficulty in getting that email to its intended destination—came up.

1 min read 2021-10-07 22:56:18

Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In

1 min read 2021-10-05 21:32:53

Effective corporate communication has always been important. Now, though, in a hybrid and continuing uncertain corporate environment, it’s more

1 min read 2021-09-30 21:36:45

Blindspots are something we all have based on our past experiences, interactions with others, and the opinions and values we’ve formed over time.

1 min read 2021-09-28 21:17:06

Man Working From Home Having Online Group Videoconference On Laptop Over the past several months I’ve been very interested, even excited, to see

1 min read 2021-09-16 22:19:04

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience.

1 min read 2021-09-14 22:10:36

Throughout my career, I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of

1 min read 2021-09-03 21:36:50

In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up

1 min read 2021-09-01 22:17:42

Group Of Multi-Ethnic People Social Networking As content marketing has emerged as a top go-to tactic for marketers of all kinds in all industries,

1 min read 2021-08-17 22:05:45

I do a lot of presentations (and since the pandemic emerged, webinars) on marketing-related topics. When I do, I try to provide as much practical and