brand management

4 min read 2022-06-01 18:00:00

3 Website Management Tips for New Nonprofit Marketing Staff

So you’re the new person in charge of your nonprofit’s website management. First of all, welcome. Also, here are three dozen items for you to

6 min read 2022-06-01 14:10:29

There is angst in Stuttgart, Germany. The executives at Mercedes believe that Mercedes has lost its luxury caché. Part of this concern has to do

7 min read 2022-05-25 18:00:00

Visual content is compelling, and it can have a significant impact on how we perceive the world and the people in it. We see and consume images of

4 min read 2022-05-11 18:00:00

When you (or someone on your team) is responsible for managing updates to your nonprofit’s website, you’ve got a variety of tasks and interests

3 min read 2022-05-04 14:10:33

Customer satisfaction is all the rage. There are dozens of books on the topic and whole consulting practices devoted to helping firms find ways to

6 min read 2022-05-03 14:10:07

The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s

4 min read 2022-04-27 14:10:24

How good are you at predicting the future? That’s what “trust” is, really. A prediction about whether or not someone will live up to your

1 min read 2022-04-20 14:10:38

In 1986 Jan Carlzon, the former President of Scandinavian Airlines, wrote a book titled Moments of Truth. The core principle presented in the book

2 min read 2022-04-15 14:10:12

In 2018, Southwest Flight 1380 made a heroic landing in Philadelphia after one of its engines exploded midflight and a fan blade punctured the cabin,

4 min read 2022-04-12 14:10:53

The ability to see and seize, to shift and focus, is not the norm for most organizations, wherein these skills must be learned. As in so many

5 min read 2022-04-06 14:10:30

As human beings, it’s just natural to want to hang onto things in our comfort zone. Things and ways of doing things that are familiar make us feel

2 min read 2022-04-05 14:10:53

Doing the wrong thing can be worse than doing nothing. I have often been asked to review RFPs to contract for a branding initiative. Most are jargon

6 min read 2022-04-01 21:00:00

Shopping for stuff can be fun, but capitalism’s allowance for a proliferation of brands also makes it quite stressful. Our stores and online

2 min read 2022-04-01 14:10:03

Marketing organizations no longer get to define their identities. These meanings to a large extent are crowdsourced. Consumers share in the process

7 min read 2022-03-29 14:10:51

Let’s talk about breakfast. Coronavirus changed our work habits. Goodbye to the commute. Hello to Zoom and Google Duo. Goodbye to that brewed