The simplest path to loyal clients
How much is a loyal client worth to you? I’m talking about the client who hires you for all their legal work, regularly sends you referrals,
How much is a loyal client worth to you? I’m talking about the client who hires you for all their legal work, regularly sends you referrals,
Years ago, I was sitting with a client, looking at her auto insurance policy, and I noticed a few things I thought she should change to improve her
You want to bring in new clients and better clients and have them send you lots of referrals, don’t you? Okay, no brainer. You also want this to
Remember the last time you called a company about your order, your payment, or your account and what it took to get to the right department?
Some lawyers do their best to get to know their clients on a personal level, not just during the pendency of the case or matter, but
Before you do anything to bring in new clients, your next marketing project should be to win back former clients and engage or re-engage prospective
The real estate industry spends way too much money finding new clients. Approximately 20% of all marketing dollars go toward adding new clients, only
It’s only logical. If people don’t trust you, they won’t hire you or return to you or refer you. Or follow your advice. We show them positive
Clients come and go. They pay us for our services and we may never hear from them again, even if they’re thrilled with our work. They may
It is no secret that social media matters when it comes to marketing your real estate brand. No longer just an online medium for networking and
I went to a new optometrist last week. To my surprise and delight, I was treated like a valued patient, not a commodity, as many doctors’ offices
By Andrew Sobel When you meet with a senior executive, there’s one factor that usually determines whether you get a follow up meeting: Have you
What’s the most important thing in your marketing? Trust. Whether it’s with client relations, nurturing prospects, building relationships with
Over their lifetime, a new client is potentially worth a fortune to you. Their repeat business and referrals will certainly be worth many times
Julian English takes a look at the options for those considering outsourcing their laboratory work, whilst reducing the risk. The past year has been