1 min read
Use better social science categories than “generations”
Millennials, Boomers, the Silent Generation, Gen Y, etc. are all categories that people generally think describe real phenomena. But, are they useful
Tag : Conceptualization
1 min read
2 min read
UX, sociologists and anthropologists, and changing cars
Design thinking has come to Ford and with it insights from sociologists and anthropologists: So it came as a surprise last spring when Ford Motor