content and inbound marketing 101

1 min read 2021-11-16 19:48:27

Why Trust Is the True Currency for Any Business

Trust is a foundational principle that transcends all industries and markets. Principles have no beginning and no end. If you were to ask someone if

1 min read 2021-11-11 19:52:34

OK, so you’ve seen Marcus Sheridan speak, you’ve read They Ask, You Answer, and you’re fired up to get your company creating content around The

1 min read 2021-11-09 19:31:51

Having spent the past 12 years speaking to business groups all over the world and writing about marketing, I get contacted daily by people looking

1 min read 2021-11-01 18:36:55

Almost nobody believes they are good on camera. Unless of course, you were to poll a group of actors or news anchors. If I’m being honest, there

1 min read 2021-10-27 18:32:13

At IMPACT, we have a unique view of the entire inbound marketing landscape. We speak with organizations every day who tell us the same story: “We

1 min read 2021-10-15 19:00:00

To all you new content managers reading this, let me start by saying, Welcome aboard! I’m sure you’re excited to get started, nervous about the

1 min read 2021-09-30 19:15:26

Let’s start this discussion off with an honest fact: Every single company out there has competitors. Even if you operate in a very niche market,

1 min read 2021-09-20 19:50:00

When I explain They Ask, You Answer from the stage, I see a lot of heads nodding and other signs of agreement. People get it. I might be speaking to

1 min read 2021-09-15 19:00:00

You, as an employee of your company, are an expert. No, no, no, don’t protest — you have expertise and experience that no one else does, and

1 min read 2021-09-14 19:38:31

Whether you’ve done inbound marketing yourself or led a team of content creators, you know that sinking feeling when, after months of publishing,

16 min read 2021-05-04 20:32:44

Back in January 2020, I wrote an article on the best digital marketing examples to aspire to. Then, you know, the world turned upside down, and the

2 min read 2021-04-27 00:00:00

Breaking search engine optimization (SEO) news from the "G" file... as in, "Google says we can't have nice things." Almost two

14 min read 2021-04-24 03:00:00

Traditional marketing methods are no longer working. A big reason is due to the shift in how consumers buy. Buyers are more educated than they’ve

9 min read 2021-04-23 03:00:00

Editor's Note: This article was originally published in December of 2018 by Kevin Phillips. It has since been fully revised to reflect new data

12 min read 2021-04-12 18:30:00

There are few greater joys as a content manager than watching a blog article you worked your butt off writing crawl its way to the top of Google