3 ways to make your firm’s content more inclusive
It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the greater work of workplace equity and diversity. Stephi, one of
It’s not a woke thing. It’s a welcome-all-folk thing. This blog is not about the greater work of workplace equity and diversity. Stephi, one of
What do you do to market your NP-Practice effectively? Before we answer that question, though, let’s get one thing out in the open… Too many
No one wants to read spammy B2B content. You know the ones: emails that say, “I love your blog (even though I never read it)…[insert devil
When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. However, simply slashing spend
8 Website Design Mistakes Law Firms Should Avoid in 2023 Your website’s design is more important than you think. Research shows that up to 75% of
Guest posting is an important part of SEO and content marketing. It can help your site rank higher on Google and increase traffic. It also helps
Do you ever feel frustrated by the constant cycle of creating content, only to watch it disappear on your followers’ social media feeds? It’s
There are a wide range of social media channels available to today’s marketers. There are so many that it can be challenging to decide which to
Wondering how advertising can help your business? Looking for more organic traffic and/or a boost to your marketing efforts? Any comprehensive
LinkedIn continues to advance their content ecosystem. You can use the various features available to better connect with decision-makers. In this
As a business owner running an accounting firm, your time is valuable. You want to spend it in the best way for your clients, your team and
A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and
The digital environment is quite cluttered these days and becoming more so. Consumers benefit from access to a massive amount of information
“You don’t pay unless we win!” That’s the compelling marketing claim made by a large and very successful law firm. If you’re a consumer
I was working with a client recently to develop an e-mail campaign that they wanted to send out to a list of prospects in a particular order. We