content marketing

2 min read 2022-05-17 00:00:36

Marketing Funnel Part 3: Driving Traffic to Your Content With SEO

Editor’s Note: This is part 3 of my marketing funnel series. You can read part 2 here. My last post was about building a quiz funnel to reach a

1 min read 2022-05-16 20:03:47

I know, I know. You’re busy. You barely have time to write a blog post, let alone make and edit a video. In the world of recruitment marketing (all

3 min read 2022-05-12 20:00:41

Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is

4 min read 2022-05-09 22:16:56

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your website, there are some

4 min read 2022-05-07 00:43:43

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can

17 min read 2022-05-06 16:57:39

Your accounting firm’s marketing will be the best it can be when your team is involved. Your clients and prospects need to see you, as the owner,

3 min read 2022-05-04 22:07:42

There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the

1 min read 2022-05-04 19:30:54

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to

2 min read 2022-05-04 19:30:51

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide,

8 min read 2022-05-03 22:30:31

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study

4 min read 2022-05-02 22:00:26

Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for

3 min read 2022-04-29 17:30:02

Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment. The Great Resignation was a big wake-up

10 min read 2022-04-29 16:04:49

You’ve produced a first draft of something you know is going to be helpful for your audience. You’ve answered a question you get asked a lot,

6 min read 2022-04-29 04:16:17

There isn’t a magic spell or riddle that can transform your website traffic overnight. But, what if I told you some hidden secrets that could

15 min read 2022-04-26 21:08:51

Netflix had a truly disastrous earnings call the other day, losing more than $50 billion dollars in market cap in just a few hours. But the reasons