4 min read
Surprisingly Affordable Startup Costs for Writing a Book on GitHub
What does it take to put together a website, a book, an ebook, all for sale online? Let’s look at costs for tools and services that make it
Tag : Content Strategy
4 min read
Small town, big impact: Smart storytelling in rare disease
Small town, big impact: Smart storytelling in rare disease By Julia Weiss I never know what to do when I’m in New York. There are so many options:
6 min read
A framework for ensuring content creation is customer centric
30-second summary: Companies need to move from making statements about themselves if they want to stand a chance of getting audiences to engage
14 min read
Brand Publishers Guide
The advent of digital publishing has created new ways for brands to reach audiences beyond traditional marketing. While brand publishers have been
7 min read
Do You Offer Services or Capabilities?
One of the most important elements of an expert’s marketing website is the way the structure of the expert’s business is described. A positioning
Is Content as a Service right for you?
Content as a Service (CaaS) changes publishing from a “push” model to an on-demand model. If you’re looking to pull content from multiple
8 Ways Perficient is Helping Organizations Plan, Activate, Monitor, and Expand DE&I Initiatives
Healthcare organizations play key roles in offering access to care, employing, and motivating skilled workers, and acting as social safety nets in
8 Ways Perficient is Helping Organizations Plan, Activate, Monitor, and Expand DE&I Initiatives
Healthcare organizations play key roles in offering access to care, employing and motivating skilled workers, and acting as social safety nets in
7 min read
Understanding the three awareness stages of your online audience
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website
8 min read
From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
BlackBerry is one of the first smartphone manufacturers which empowered the mobile workforce with its iconic QWERTY keypad and robust hardware, its
May Content Trends and High Performing Topic Ideas – 2022
As summer kicks off in the month of May, prepare for sunshine and for summer trends! We have compiled a list of topics and themes in several key
May Content Trends and High Performing Topic Ideas – 2022
As summer kicks off in the month of May, prepare for sunshine and for summer trends! We have compiled a list of topics and themes in several key
Content ops stakeholders: Tech support (podcast)
In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support. “If you
1 min read
Content Transformation book release!
Digital content is great, but sometimes, I really need the experience of a physical book. To celebrate Scriptorium’s 25th anniversary, we have
Content as a Service (podcast, part 2)
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a