conversion optimization

4 min read 2022-05-17 23:00:12

The Difference Between Converting on Facebook and Google

Most online advertising now takes place on two primary options—Facebook and Google Ads. While both advertising giants offer marketers targeting

3 min read 2022-05-03 23:00:55

For DTC brands, product landing pages are where the conversion happens. Your product landing page aims to persuade visitors to take advantage of an

15 min read 2022-05-03 05:38:02

Why do some funnels convert like crazy, and others fail to move the needle? While there are many factors in the conversion optimization equation, you

5 min read 2022-04-21 23:00:25

In 2021, the average time visitors spent on any given page was only 54 seconds. That’s eight seconds less than it was in 2019. When you consider

9 min read 2022-04-21 19:57:03

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing

9 min read 2022-04-21 19:57:03

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing

9 min read 2022-04-21 13:39:44

I’ve been doing airline digital research and benchmarks for years now. My biggest learning from our research is that airlines who are good at all

4 min read 2022-04-20 18:00:00

When you have a problem with donor retention, it seems like dollars are slipping through the cracks. The question of why donors stop giving can

4 min read 2022-04-13 18:00:00

Deciding to donate to your nonprofit isn’t as spontaneous as it might seem—website donations are part of a journey. And the path to giving, and

4 min read 2022-04-13 18:00:00

Deciding to donate to your nonprofit isn’t as spontaneous as it might seem—website donations are part of a journey. And the path to giving, and

6 min read 2022-03-17 01:38:13

If customers have made it to your checkout page, you must be doing something right—right? Not necessarily. The problem is, not all checkout page

9 min read 2022-03-11 17:00:29

Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive

4 min read 2022-03-10 01:51:40

It happens to the best of us. You’ve spent hours putting together a landing page, fretting over headlines, CTA design, lead capture forms, and, of

4 min read 2022-03-03 02:57:55

Wondering if businesses are still investing in Facebook ads after the Apple iOS 14.5 update? Well, yes they are. In 2021 alone, Meta (formerly

5 min read 2022-02-25 02:29:07

It’s no secret that marketing is a vital part of the success or failure of any business. But most companies don’t understand how to make