2 min read
3 Ways NBCUniversal’s Streaming Measurement Certification of Conviva Impacts the Industry
This week’s announcement by NBCUniversal sparks the beginning of an innovative, new—and extremely exciting—multi-currency measurement era. We
Tag : Conviva
2 min read
Are You Measuring What Matters in OTT Delivery?
There’s no getting around it: the over-the-top (OTT) market is increasingly competitive, and there’s a lot on the line for streamers looking to
4 min read
7 Key Factors Behind NBCUniversal’s Certification of Conviva as their Streaming Measurement Partner
This week’s announcement by NBCUniversal sparks the beginning of an entirely new—and extremely exciting—measurement era. We are honored to have
Viewers Are Watching Everything from Everywhere. Now What?
For customers, the streaming journey is filled with starts, stops, and detours as they hop from one device to another to watch the latest big show on
6 min read
2022 March Madness Round 1 & 2: 68 Team Social Analysis
March Madness is back and better than ever. A comparison of cross-platform engagements from the 68 men’s basketball teams in the tournament in
4 min read
How to Inform the Biggest Business Decisions with Conviva Benchmarks
Whether you’re launching a new streaming service, expanding into new markets, or simply obsessed with offering the best possible viewing experience
1 min read
Team Conviva Spotlight: Women’s History Month Part 2
In celebration of Women’s History Month, we are spotlighting some of the amazing women that work at Conviva all month long. This week, Associate
4 Streaming Trends in APAC
At the height of the pandemic, streaming exploded in popularity across the Asia-Pacific (APAC) region. Isolated and bored at home, most people had
4 min read
Kansas City Chiefs Execute with Champion’s Mindset on a Social Media Strategy
The Kansas City Chiefs teamed up with Conviva, the global leader in streaming and social media intelligence, for a competitive edge to score 72%
Optimize Your Streaming Business by Democratizing Data
Media companies are not just media companies anymore. Across the board, these organizations have transformed into direct-to-consumer businesses
1 min read
Team Conviva Spotlight: Women’s History Month Part 1
In celebration of Women’s History Month, we are spotlighting some of the amazing women that work at Conviva all month long. This week, EMEA
Looking for More Viewers? Try Research-driven Social Media and Streaming Insights
No matter how different they may be, the ever-growing list of social media and streaming platforms have one thing in common: They want to gain more
7 min read
How to Establish a Social Media Analytics Strategy
Why Data Matters If you’re in social media marketing, you know that content isn’t free. It takes precious time, resources, and dollars to create
Building a Sustainable Streaming Business With Data
Now that streaming is firmly established as a viewing platform, it’s time for businesses to embrace the next stage of the streaming video
1 min read
Measuring Household Reach to Understand Password Sharing
Publisher profile U.S.-based streaming provider Subscription model with some free, ad-supported options Thousands of on-demand shows and live