economics of social media

3 min read 2021-12-01 20:00:31

Adopting cryptocurrency as a marketing strategy

Note: This post represents the first time I have compensated a writer using cryptocurrency so the topic of the article is appropriate! If you would

5 min read 2021-11-29 20:00:54

I’ve written more than 3,000 blog posts. Hosted nine years of Marketing Companion episodes. And I’ve written nine popular books (well … eight

1 min read 2021-11-24 20:00:10

The new Marketing Companion episode launches into a high new orbit this week with the majestic intellect of Dennis Yu. Dennis Yu Dennis is a true

1 min read 2021-11-22 20:00:31

I’ve written extensively about the importance of being “the most human company” in your niche. New research from McKinsey shows that the

1 min read 2021-11-10 20:00:03

“Online Community” is a critical idea when it comes to digital marketing strategy. I know this sounds weird, but I believe it is both the most

1 min read 2021-11-08 20:00:36

One of the most cherished sayings in the content marketing world is “don’t build on rented land.” I don’t know where this started but it has

1 min read 2021-10-18 19:00:09

Have you heard of the term dumpster fire? Perhaps it is a uniquely American phrase that means an utterly calamitous or mismanaged situation.

1 min read 2021-10-11 19:00:00

I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional connection to your company is endlessly fascinating!

1 min read 2021-08-23 19:00:56

One of the themes of this blog over the past few months has been that in marketing terms, the pandemic was a re-set. I choose this word carefully.

1 min read 2021-08-11 19:00:45

By Kiki Schirr, {grow} Contributing Columnist Once upon a time, the tech giants were buddy-buddy. You might even say they acted like family,

1 min read 2021-07-26 19:00:32

I have so much to say, and not enough time to say it. I’ve collected a few ideas worthy of your attention but probably too short for a normal blog

1 min read 2021-07-14 19:00:29

By Kiki Schirr, {grow} Contributing Columnist We’ve all experienced bad apologies: I’m sorry you feel that way. (non-acknowledgment of

1 min read 2021-06-21 19:00:30

A few years ago, I attended a panel discussion on Snapchat at the annual Social Media Marketing World conference. This was a time when Snapchat was

1 min read 2021-06-17 19:00:05

I had an exchange this week with a person who is preparing a guest post for my blog. She expressed anxiety about this opportunity — it’s scary