2 min read
Esports Entertainment in Survival, Not Growth Mode, Says Analyst
Esports Entertainment Group, Inc. (NASDAQ:GMBL), a tiny online gaming and sports betting company, is now prioritizing survival over top-line growth
Tag : Esports
2 min read
Why Clarks enlisted influencers to bring users into its metaverse experience
Brands are increasingly spending their gaming marketing budgets to build immersive activations inside metaverse platforms such as Roblox and
3 min read
S’pore To Host Dota 2’s The International 11, Watch Your Favourite Team Lift The Aegis In Person
Dota 2’s The International 11 Tournament Coming To Singapore In October Dota 2 players of Singapore, your time has come. The International is back
2 min read
Japan’s Esports High School To Open Soon & Playing Video Games Is In The Curriculum
If playing video games has been your dream, then this Japanese high school is undoubtedly your dream school coming true. The Esports Koutou Gakuin
Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
Yesterday, Quontic Bank opened its first presence inside Decentraland, with plans to expand the virtual outpost into a bona fide virtual bank,
Suspicious Activity at ‘League of Legends’ Contest Angers Chinese Fans
It occurred on May 12, day three of the 2022 League of Legends (LOL) Mid-Season Invitational (MSI): A technical glitch compromised the gameplay of
In-game advertising experts question Microsoft and Sony’s gaming advertising plans
Microsoft and Sony are both on the verge of starting their own in-game advertising businesses, but their work is cut out for them. Both tech giants
11 min read
How the layoffs at Upcomer show the challenges of public ownership in esports media
In 2021, gaming and esports company Enthusiast Gaming acquired the dormant esports media brand Upcomer, with plans to turn it into a leading esports
11 min read
How the layoffs at Upcomer show the challenges of public ownership in esports media
In 2021, gaming and esports company Enthusiast Gaming acquired the dormant esports media brand Upcomer, with plans to turn it into a leading esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
Not content with competing for major honors in the world of football, English juggernaut club Manchester City wants to do the same in esports. The
2 min read
This ‘Valorant’ Pro Pulled Off An Outrageous Double Kill
Valorant EMEA tournament Few games require the level of skill needed to win a match in Valorant. While there are cool abilities and unique
2 min read
AFC Ajax Drop Widely Popular GTA Meme After Pipping Max Verstappen’s Favorite Soccer Team to Top Dutch Honor
AFC Ajax thrashed SC Heerenveen 5-0 to claim the coveted Dutch Eredivisie title. This victory meant Manchester United-bound Dutch Football manager
Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
To promote the release of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive partnered with Snap and Game Informer to
1 min read
Glytch selects Populous as design architect for 32 esports stadiums
Glytch has announced Populous as the design architect for 32 state-of-the-art esports stadiums across North America, with the first four venues
Fortnite Creative’s creator economy represents the future of metaversal brand activations
Fortnite Creative is becoming a hub for metaversal brand activations, and the demand has pushed companies to look beyond Epic Games, the developer of