gfriend

1 min read 2021-11-14 00:01:26

Grading the K-Pop Agencies 2021: HYBE LABELS

It’s not quite December yet, but I’m going to kick off this annual feature a little early this year! Over the next few weeks, I’ll be looking

1 min read 2021-11-07 21:38:32

K-pop’s title tracks might gain most of listeners’ attention, but many album tracks are worth equal spotlight. I call these “buried

1 min read 2021-11-05 22:46:51

Adora is an in-house producer for Big Hit/HYBE Entertainment, at least partially responsible for highlights like BTS’s Spring Day, TXT’s Our

1 min read 2021-10-20 07:00:00

Have you ever started getting into a group, falling in love with their discography, finally memorizing their names, and then suddenly…you wake up

1 min read 2021-10-19 19:00:00

Welcome back to another installment of For Your Viewing Pleasure, where we take time out of the week to curate a set of photos from the K-pop

1 min read 2021-04-17 22:13:52

If there’s anything I’ve learned from covering pop music for over a decade, it’s that songwriters and collaborators are just as important as

2 min read 2021-03-23 19:00:00

Welcome back to another instalment of For Your Viewing Pleasure, where we take time out of the week to curate a set of photos from the K-pop

1 min read 2021-03-08 18:00:33

Welcome to the first round of the annual edition of Seoulbeats March Madness: The Round of 64. For the uninitiated, hop over here to familiarise

1 min read 2021-03-02 20:00:40

March has rolled around once again and you know what that means: March Madness! For those of you unfamiliar with how it works, it’s pretty

10 min read 2021-01-18 20:00:00

2020 was one heck of a ride. Despite the Virus-That-Shall-Not-Be-Named, the K-pop industry continued churning out hits, misses, and scandal, all

12 min read 2021-01-03 22:00:00

2020 was a year unlike any other, with the emotional, societal, and creative landscape heavily affected by unexpected global events. Not only did

3 min read 2020-12-26 23:17:49

Each year, it feels like K-pop places more and more emphasis on its music videos. And while I’ll always be a fan of the songs first and foremost,

5 min read 2020-12-26 13:55:16

As has been the case with most of the Gayos of the past few years, SBS’s Gayo Daejun was a bit dull tonight. Performing without a live audience has

1 min read 2020-12-24 20:00:00

This time last year, I was working in a bustling bookstore at the height of the holiday shopping rush. My social calendar was lively as friends came

3 min read 2020-12-23 23:10:55

I’m the type who likes to listen to every major K-pop album at least once. Maybe that’s a bit obsessive, but it guarantees that no buried