5 ways to seize the opportunities created by recent chaos in ad tech
Alex Song Contributor Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across
Alex Song Contributor Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across
You’ve worked hard to set up your business, and now it’s essential to keep the momentum going with an effective ad campaign. One of the most
Google is expanding a verification program for financial services ads that it launched in the UK last summer after seeing what it describes as a
Google is expanding a verification program for financial services ads that it launched in the U.K. last summer after seeing what it describes as a
Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in
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Google Display Network (GDN) is an option within Google Ads where your ads are shown on other websites that are part of their network. GDN has
At YouTube, we’re committed to protecting our viewers, creators and advertisers. Last year, we became the first digital platform to receive
User safety is at the top of our list when we make decisions about ads and monetized content on our platforms. In fact, thousands of Googlers work
Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The
As people move quickly between channels and devices, today’s consumer journey is always-on and rarely straightforward. Automation is helping
Connected TV (CTV) has become the go-to spot for people to kick back and enjoy their favorite content. According to Nielsen, over 50% of ad-supported
I recently met with a prospective life sciences B2B client that’s preparing to launch a new product. Their team had a plan in place to promote
It’s not just you, the search queries you’re seeing in your search term report does not align with how you would presume the search engines would
Google continues to broaden its advertising opportunities as machine learning and artificial intelligence become more and more sophisticated. In