influence marketing

1 min read 2021-11-22 17:00:00

When In Doubt, Turn To Offline Influence

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I

1 min read 2021-11-22 17:00:00

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I

1 min read 2021-11-15 20:44:34

Too short for a blog post, too interesting to not pass along, here are some quick observations from the world of marketing … Stay relevant We’re

1 min read 2021-11-15 17:00:00

Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I

1 min read 2021-11-08 17:00:00

Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy

1 min read 2021-11-01 16:00:00

For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and

1 min read 2021-10-13 19:00:18

This is an exciting week because I’m re-launching The Marketing Companion podcast with a new twist. Instead of a regular co-host, I’ll have six

1 min read 2021-10-11 19:00:00

I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional connection to your company is endlessly fascinating!

1 min read 2021-10-11 16:00:00

There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies

1 min read 2021-10-04 16:00:00

One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email

1 min read 2021-09-20 16:00:00

The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of

1 min read 2021-09-20 03:07:08

If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top

1 min read 2021-09-07 00:53:50

Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show

1 min read 2021-08-30 16:00:00

Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a

1 min read 2021-08-26 16:00:00

A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a