Jason Falls

1 min read 2021-11-22 17:00:00

When In Doubt, Turn To Offline Influence

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I

1 min read 2021-11-22 17:00:00

There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I

1 min read 2021-11-18 17:00:00

Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we

1 min read 2021-11-15 17:00:00

Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I

1 min read 2021-11-11 17:00:00

It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel

1 min read 2021-11-08 17:00:00

Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy

1 min read 2021-11-04 16:00:00

There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in

1 min read 2021-11-01 16:00:00

For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and

1 min read 2021-10-25 16:00:00

Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social

1 min read 2021-10-18 16:00:00

The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a

1 min read 2021-10-11 16:00:00

There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies

1 min read 2021-10-04 16:00:00

One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email

1 min read 2021-09-27 16:00:00

If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would

1 min read 2021-09-23 16:00:00

NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main

1 min read 2021-09-20 16:00:00

The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of