Email Optimization Shop

4 min read 2022-04-18 02:13:22

Case Study: Subject Line Change Increases Revenue by 9%

It’s always fun to experience, and write about, big wins, like a 918% increase in revenue, or a 350% boost in list growth, or a 100% increase in

10 min read 2022-03-22 23:33:54

One of the things I love most about email marketing is all the data. It’s so trackable; you can see how recipients are engaging with your

3 min read 2022-03-14 12:19:12

Back in 2020, I was consulting for a B2B client with an enormous number of products. Their buyers are buying in bulk; they don’t buy one of an

5 min read 2022-02-18 01:46:04

If you’ve been following me and reading my posts, you know that I’m not a big fan of subject line testing. It’s not that testing subject

2 min read 2022-02-11 04:52:18

Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in

5 min read 2022-02-02 06:56:33

When we test, we’re usually looking to boost performance. But you can get some great learnings even if the control wins. Case in point: this case

5 min read 2022-01-28 03:29:27

Looking to do progressive profiling on your email subscribers? Here’s a good real-world example of it, along with some tips to make it even

4 min read 2022-01-24 20:56:00

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the

5 min read 2022-01-19 19:02:00

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the

3 min read 2022-01-17 20:26:00

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So

4 min read 2022-01-16 01:01:59

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling.

1 min read 2021-02-08 10:17:40

I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I do them with my clients. Here’s the very *best* way

1 min read 2020-10-29 20:28:00

This article written by Jeanne Jennings was first published by ClickZ on September 1, 2014. A full half of the transactional messages I recently

4 min read 2020-10-22 20:08:00

This article written by Jeanne Jennings was first published by ClickZ on December 22, 2014. This is one of three articles I’ve written this week on

3 min read 2020-10-15 19:47:00

Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into