Sports Marketing & PR Roundup

1 min read 2021-11-26 20:03:48

Looking Left and Right As We Round The Corner…

A few weeks ago I was walking on a beautiful Thursday through Central Park to where our Columbia class is this semester, in the tower of Riverside

1 min read 2021-11-23 02:47:08

This weekend the Milwaukee Bucks gave away to their first 10,000 fans attending a game, a small piece of their championship court. Not big, but big

1 min read 2021-11-20 01:57:38

Penned this for the North American Society For Sports Management (NASSM) in 2018, all holds true three years later… Much is made about how to

1 min read 2021-11-17 05:39:13

It turns out that Professional Bull Riders’ (PBR) comeback from COVID-19 — as the first sport to resume competition while the pandemic surged in

1 min read 2021-11-14 20:34:52

We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis”

1 min read 2021-11-13 05:46:39

This week our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the

$STEM and Sports…Never Closer Than Now…$ 1 min read 2021-11-09 22:52:37

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to

1 min read 2021-11-06 18:39:46

An overnight success decades in the making in the U.S. is Formula One. After so many fits and starts, and becuase of the infusion of focus into the

1 min read 2021-11-04 02:55:12

This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election

1 min read 2021-11-01 19:26:39

It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 15

1 min read 2021-10-30 18:23:39

There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with

1 min read 2021-10-28 00:59:40

Everybody has a bad day and a cringable moment, especially if you have been around the high-octane world of celebrity, and athletes at any point. It

1 min read 2021-10-26 19:39:17

There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one

1 min read 2021-10-23 19:16:45

There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy

1 min read 2021-10-19 07:12:51

“No one remembers who comes in second.” I was reminded of that line from the late professional golfer Walter Hagen this past weekend when I read