Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants
It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants”
Tag : Kim’s Blog – Kim Tasso
Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata
I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso
Marketing in the Metaverse – An opportunity for professional services?
A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. He shared
Cultivate a cross-selling culture
We were joined by delegates from legal, accountancy and consultancy firms for PM Forum’s “Cross-selling and referrer management accelerator”
Book review: Mending the mind – The art and science of overcoming clinical depression (2021) by Oliver Kamm
Back in 2019 I reviewed a book about depression (see Lost connections – Why you’re depressed by Johann Hari (kimtasso.com)) which was dismissive
Future Marketing/BD Manager – Build resilience to avoid being overwhelmed
A key theme arising at the March PM Forum “Future Marketing/Business Development Manager” (with delegates from legal, accountancy and
Be more strategic – A metaphor: Analyse, join and align the dots
At the start of March, there was an online PM Forum workshop on “Being more strategic”. Delegates were from legal and accountancy firms with
Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)
This post summarises some of the key themes emerging from the recent online MBL “How to manage and grow your private client practice” full day
Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms
One of my accountancy clients alerted me to a provider of content (The content provider for accountancy firms – Informanagement) which also
Strategy case studies and more matrices
I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas –
Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy
At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum’s
What do you do when a male colleague doesn’t like women? (gender bias)
This was a question posed to me recently by a woman at a workshop. Whilst this question is about prejudice towards women (sex and gender bias) it
Referrer and Intermediary Management – Silos, Targets and Culture
At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and
Marketing technology system review – Clean contact data with Cirrom
I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us
Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications) Counsel Magazine
This article was published in the January 2023 edition of Counsel magazine. January 2023 | COUNSEL | The Magazine of the Bar of England and Wales