krista daly

1 min read 2021-09-23 04:17:35

Research Panel Quality Check: Trust Then Verify

“Quality, quality, quality: never waver from it, even when you don’t see how you can afford to keep it up. When you compromise, you become a

1 min read 2021-06-29 23:38:19

B2B partner enablement programs unlock new routes to market and product synergy opportunities. Even so, they can be more trouble than they’re worth

1 min read 2021-05-12 22:27:02

Users aren’t buyers. Unfortunately, B2B companies typically skip over this essential fact. It is also true that B2B companies tend to buy buyer

5 min read 2021-04-08 22:33:04

Research needs to be acted on. Otherwise, what’s the point? A market opportunity study is one of the most powerful tools a business leader can use

4 min read 2021-03-24 02:20:11

When considering market opportunity research, you may think a straightforward quantitative survey is enough to get to know the landscape. But if you

4 min read 2021-03-10 06:52:28

You have a hypothesis: There is a problem you want to solve, and you’re pretty certain you can envision a solution that provides more value than

3 min read 2021-02-24 05:15:29

You have a new B2B product or service that you’re rolling out to the market, but adoption is slow. How could you have avoided a slow launch? What

4 min read 2021-02-12 03:57:19

Concept testing a new idea with your target market could ultimately save your business from the kiss of death. While startups and small businesses