8 min read
What Is Industrial Marketing? (With Examples)
Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing
Tag : Marketing Strategy
8 min read
5 min read
Every (Repurposed) Product Has a Story
Davide Bonazzi/theispot.com Turning trash into treasure through repurposing and recycling can be a very sustainable materials sourcing strategy.
5 min read
Employer Branding Is the New Marketing Imperative
Brands are now knee-deep in social and political issues that, until recently, they wouldn’t have touched with a barge pole. Conventional wisdom
Start Prepping for Year-End Giving This Summer
Year-end giving, especially in the thick of the holiday season and Giving Tuesday, always seems like a crunch. Creatively, you’re trying to make
3 min read
All Advertising & Marketing Today Is Direct Response Advertising & Marketing
Many moons ago, a friend of mine was watching the Super Bowl and along with millions of other folks around the world saw a Samsung commercial for a
3 min read
All Advertising & Marketing Today Is Direct Response Advertising & Marketing
Many moons ago, a friend of mine was watching the Super Bowl and along with millions of other folks around the world saw a Samsung commercial for a
How to Market Your Nonprofit’s Next Auction Event: Crash Course
Few events can match the fundraising and engagement power of a well-planned charity auction. However, the success of an auction is directly impacted
14 min read
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough
SaaS research is one of the most neglected opportunities for marketers. Most SaaS companies can appreciate that understanding their customers helps
12 min read
The Golden Trio: strategy, content, and design
When it comes to design, you may have looked at a logo or a selection of images and thought (or even said) “I’m an accountant, not a designer.
6 min read
A framework for ensuring content creation is customer centric
30-second summary: Companies need to move from making statements about themselves if they want to stand a chance of getting audiences to engage
What to Look for in Marketo Measure, Formerly Bizible, Expert Services
Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into an organization’s current
3 min read
3 Signs It’s Time To For A Marketing Campaign “Break Up”
Breaking up is hard to do — just ask Neil Sedaka (no, I didn’t have to Google who sings that song…*shifty eyes*). It’s a fact of life
3 min read
New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation
The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party
4 min read
What is a Salesperson’s Role in a B2B DIY Buying World?
The Problem: Research shows that worldwide B2B buyers are increasingly moving towards DIY buying processes that eliminate the salesperson
4 min read
What is a Salesperson’s Role in a B2B DIY Buying World?
The Problem: Research shows that worldwide B2B buyers are increasingly moving towards DIY buying processes that eliminate the salesperson