Martech Zone

7 min read 2021-12-05 22:13:00

Edgemesh: The ROI of Ecommerce Site Speed as a Service

In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to

3 min read 2021-12-03 20:11:00

Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant. As Covid-19 drove the need for contactless

8 min read 2021-12-03 07:33:22

Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other

4 min read 2021-12-03 04:26:44

While the world was in lockdown in 2020, digital experiences rich with images and videos kept us connected. We relied more heavily than ever

3 min read 2021-11-30 22:22:05

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021, and

6 min read 2021-11-30 22:08:27

Be it a startup or a medium business, all the entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital

1 min read 2021-11-30 03:54:05

The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in

1 min read 2021-11-28 11:06:57

This might really anger some folks in my industry, but many companies simply don’t have a model that supports the investment into a massive site

1 min read 2021-11-27 08:25:04

As a content publisher, diversifying your revenue streams is incredibly important. Where we had a few major media outlets a couple decades ago and

1 min read 2021-11-25 06:46:30

My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by

1 min read 2021-11-24 02:51:18

There’s been a few podcasts where I honestly wished that I had spoken to the guest beforehand to ensure they were engaging and entertaining

1 min read 2021-11-23 08:05:40

Moonship believes that the future of ecommerce is social, and they’re on a mission to enable businesses of all sizes to effortlessly grow through

1 min read 2021-11-23 04:08:44

One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do

1 min read 2021-11-20 03:31:53

Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must

1 min read 2021-11-20 03:03:51

As marketers work with dozens of video standards – from filetypes for different browsers, dimensions for different channels, and compression for