Blog – Schaefer Marketing Solutions: We Help Businesses {grow}

2 min read 2021-12-08 20:00:32

The underrated role of marketing habits

I have a confession to make. I have been far too quiet about marketing habits. I wrote Marketing Rebellion as a wake-up call. Through compelling

4 min read 2021-12-06 20:00:29

In early 2020 I had just come off the most profitable quarter of my life. My speaking and consulting were soaring. Books sales, especially Marketing

3 min read 2021-12-01 20:00:31

Note: This post represents the first time I have compensated a writer using cryptocurrency so the topic of the article is appropriate! If you would

5 min read 2021-11-29 20:00:54

I’ve written more than 3,000 blog posts. Hosted nine years of Marketing Companion episodes. And I’ve written nine popular books (well … eight

1 min read 2021-11-24 20:00:10

The new Marketing Companion episode launches into a high new orbit this week with the majestic intellect of Dennis Yu. Dennis Yu Dennis is a true

1 min read 2021-11-22 20:00:31

I’ve written extensively about the importance of being “the most human company” in your niche. New research from McKinsey shows that the

1 min read 2021-11-17 20:00:52

One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story

1 min read 2021-11-15 20:44:34

Too short for a blog post, too interesting to not pass along, here are some quick observations from the world of marketing … Stay relevant We’re

1 min read 2021-11-10 20:00:03

“Online Community” is a critical idea when it comes to digital marketing strategy. I know this sounds weird, but I believe it is both the most

1 min read 2021-11-08 20:00:36

One of the most cherished sayings in the content marketing world is “don’t build on rented land.” I don’t know where this started but it has

1 min read 2021-11-03 19:00:45

This is a busy time of year for me as I reflect and research what I need to do to prepare for a new semester at the university and also a

1 min read 2021-11-01 19:00:04

On a recent episode of The Marketing Companion podcast, I had a wee bit of a breakdown. I’m so tired of hearing about Facebook’s endless and

1 min read 2021-10-27 19:00:17

I hope you’re enjoying the new format of the Marketing Companion as much as I am. Rotating through expert co-hosts allows me to expand the

1 min read 2021-10-25 19:00:12

My friend Shubha Chakravarthy asked me, “What’s the difference between thought leaders and personal brands?” Shubha and I have become friends

1 min read 2021-10-20 19:00:22

Here are 10 observations about the marketing world. Too short for a blog post, just right to be conversation starters for your marketing team