NetBase

7 min read 2020-09-30 20:00:42

Financial Services & Blockchain: Fintech Scouting with Market Intelligence

Understanding which areas to explore on the tech horizon can be tricky – and this is where tech scouting comes in. Market intelligence informs

8 min read 2020-09-11 20:00:30

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations

7 min read 2020-09-10 20:00:02

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts.

7 min read 2020-09-09 20:00:56

Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social

7 min read 2020-09-08 20:00:49

No one works in an office anymore – not in numbers that make sense to justify renting space, at least. And this realization has emerging trends

6 min read 2020-09-07 20:00:52

The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And

2 min read 2020-09-06 06:44:27

All signs point to dramatic changes in mobility over the next few decades. Increasingly dense urban centers, rapid adoption of electric and

7 min read 2020-09-04 20:00:44

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take

6 min read 2020-09-03 20:00:31

At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came

6 min read 2020-09-02 20:00:08

There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid

4 min read 2020-09-01 20:00:26

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in

7 min read 2020-08-31 20:00:15

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media

7 min read 2020-08-28 20:00:49

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots

7 min read 2020-08-27 20:00:07

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand?

7 min read 2020-08-26 20:00:06

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it.