Understanding which areas to explore on the tech horizon can be tricky – and this is where tech scouting comes in. Market intelligence informs
Tag : NetBase
Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations
Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts.
Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social
No one works in an office anymore – not in numbers that make sense to justify renting space, at least. And this realization has emerging trends
The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And
All signs point to dramatic changes in mobility over the next few decades. Increasingly dense urban centers, rapid adoption of electric and
Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take
At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came
There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid
Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in
Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media
The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots
Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand?
Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it.