paid media

6 min read 2022-05-26 19:00:32

12 Best Solutions to Reducing Cart Abandonment for E-Commerce

Reading Time: 6 minutesCart abandonment is one of the most common problems for online sellers in the eCommerce world today. Despite spending an

3 min read 2022-01-25 10:03:05

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social, our solution for

6 min read 2022-01-14 20:00:00

Account-based marketing is a phrase most people have heard, but might not understand. Account-based marketing (ABM) is a strategy for identifying and

2 min read 2022-01-04 03:03:19

background: digital marketing for top health care system Based in Los Angeles, California, UCLA Health is among the most comprehensive and advanced

3 min read 2021-12-21 13:03:55

These trends were discussed as part of our December webinar, which you can watch on-demand here. Every year, there are more and more developments in

3 min read 2021-12-03 21:48:58

“Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended

1 min read 2021-11-05 19:15:00

Most marketers share the goal of influencing consumers to choose their product or services over a competitor. Retargeting and remarketing are

1 min read 2021-10-07 05:54:10

If your business is looking to utilize paid media, then you might want to research contextual and native advertising. Paid media is a great

1 min read 2021-09-30 21:00:14

Google has recently announced expanded text ads are going away in June of 2022. As a marketer in the digital space, changes like this aren’t

1 min read 2021-09-24 06:05:14

Digital marketing can sometimes be very monotonous: spending hours adjusting bids, updating ads, or gathering data for reporting. But it’s 2021 now

1 min read 2021-09-07 21:00:04

The surge in online shopping last year meant holiday shopping—and advertising—exploded, with early promotions and free shipping driving consumers

1 min read 2021-09-02 19:15:00

Are you asking yourself, “Is this another ‘how to’ article I can skim past and just read the headers?” I surely hope not, because then you

1 min read 2021-08-31 18:56:02

Reading Time: 10 minutesSupercharge Your B2B Traffic Generation What can you do to instantly increase your B2B traffic generation in 2021? We all

1 min read 2021-08-27 22:37:33

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally

1 min read 2021-08-24 17:00:25

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including