positioning

2 min read 2022-06-10 20:13:17

Inmarsat Tests Signals for United Kingdom Positioning, Navigation and Timing System

A computer-generated rendering of the Inmarsat-3 spacecraft. (Photo, courtesy of Inmarsat) A team of U.K. companies led by Inmarsat has broadcast a

3 min read 2022-06-10 02:26:13

Dana Goward, President, Resilient PNT Foundation In a world where GPS and other GNSS signals can be easily denied or, worse, spoofed, interest in

5 min read 2022-06-08 14:10:51

We are experiencing three over-arching colliding forces: increased globalization, increased localization, and increased personalization… all

6 min read 2022-06-06 14:10:19

Demographers say that aside from an apocalyptic event, demography is destiny. A global pandemic can be considered an apocalyptic event. Covid-19 did

7 min read 2022-06-02 23:01:59

One of the most important elements of an expert’s marketing website is the way the structure of the expert’s business is described. A positioning

3 min read 2022-05-27 00:00:07

We seem to be back to 2019 in the trade show world. Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller

4 min read 2022-05-25 14:10:08

As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call

2 min read 2022-05-13 14:10:33

As I traveled the U.S. giving talks to economic development professionals on how their community brand could uniquely deliver the American Dream, I

3 min read 2022-05-13 00:00:25

There’s a famous intersection in Tokyo, Shibuya Crossing, where thousands of people cross each day, seemingly in random directions. Here’s the

6 min read 2022-05-10 22:34:53

5G drives higher speed, lower latency and greater capacity than 4G LTE networks, making it critical across industries globally. We have just started

7 min read 2022-05-09 14:10:38

For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing

4 min read 2022-05-06 00:00:41

Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be

6 min read 2022-05-05 15:20:56

This week I’m glued to Prep to Win, a new Amazon Prime series. This ‘fly on the wall’ sports documentary follows Harlequins, the rugby team

3 min read 2022-05-04 22:50:16

The MDT solution taps user equipment (UE) to collect field measurements Introduced in 3GPP Rel-10, Minimization of Drive Test (MDT) is a standardized

6 min read 2022-05-03 14:10:07

The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s