pricing strategy

4 min read 2022-06-07 16:00:18

A Few More Thoughts On Inflation…

Sally Martin Last month, we were delighted to present a webinar through the Category Management Association. The webinar content was inspired by our

1 min read 2022-05-26 20:45:22

A recent LinkedIn question resonated with me—”Why don’t people like to talk about pricing UPFRONT?” Why indeed? Have you ever been frustrated

4 min read 2022-04-11 16:00:00

When you’re the seller of a perishable good, there is an inclination to reduce the price before the item becomes obsolete. Imagine visiting

2 min read 2022-03-12 17:00:25

What Happened: Following Bottega Veneta’s F/W 2022 runway show, the Italian luxury brand released its new handbag, Kalimero. The unlined bucket

4 min read 2021-12-16 04:53:13

“If you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.” – Warren Buffett By: Ed

3 min read 2021-12-03 04:47:53

Get smarter at getting paid what you’re — really — worth.Illustration by Jano le RouxYou get to set your price.Not your client. Not

7 min read 2021-11-30 19:00:00

Pricing the products or services you’re selling to another business can be challenging. Saying “Ok I’m going to charge $5 for this is nice”

6 min read 2021-11-24 17:00:03

Key Takeaways: While price adjustments are expected at least once or twice a year from luxury brands, Chanel has raised costs four times since the

1 min read 2021-11-23 23:00:55

What Is a Penetration Pricing Strategy? Effectively pricing products or services is more nuanced than just looking at profit margins. Penetration

1 min read 2021-11-22 19:00:00

I'm going to say something that probably won't shock you — customers hate surprises. To be more specific, they hate bad surprises. A common

4 min read 2021-11-22 17:00:35

Key Takeaways: To create extreme desirability, brands must understand the consumer, solve their relevant problems, and give them meaning and

1 min read 2021-11-03 18:00:00

No two regional markets are the same. Your target base in one area might have fundamentally different interests, needs, and degrees of buying power

1 min read 2021-11-01 18:00:00

Sometimes things that we buy can be supplemented by an additional purchase, like a case for a laptop or in-flight upgrades. While it may feel like we

1 min read 2021-11-01 07:34:28

Economic Backdrop A recent AP news headline indicated that the price of cars, gasoline, restaurants, food, and other goods matched a 13-year high,[1]

1 min read 2021-10-26 05:37:32

Have You Really Modernized Your Pricing Strategy? Here’s the Test.Has your firm turned the corner on agency compensation? Many agency executives