product/service research

1 min read 2021-05-12 22:27:02

How Does a Person Fall in Love…with Your Product?

Users aren’t buyers. Unfortunately, B2B companies typically skip over this essential fact. It is also true that B2B companies tend to buy buyer

5 min read 2021-04-08 22:33:04

Research needs to be acted on. Otherwise, what’s the point? A market opportunity study is one of the most powerful tools a business leader can use

4 min read 2021-03-24 02:20:11

When considering market opportunity research, you may think a straightforward quantitative survey is enough to get to know the landscape. But if you

4 min read 2021-03-10 06:52:28

You have a hypothesis: There is a problem you want to solve, and you’re pretty certain you can envision a solution that provides more value than

3 min read 2021-02-24 05:15:29

You have a new B2B product or service that you’re rolling out to the market, but adoption is slow. How could you have avoided a slow launch? What

4 min read 2021-02-12 03:57:19

Concept testing a new idea with your target market could ultimately save your business from the kiss of death. While startups and small businesses

4 min read 2021-02-10 06:05:07

“If you build it, they will come” is a great saying, but it’s not the wisest strategy for B2B tech. The only way you’ll have a successful