salesmanship

2 min read 2022-05-21 01:00:11

Selling legal services, et. al.

Let’s clear this up once and for all: Lawyers sell legal services. There, I said it. It doesn’t make you a salesperson, but you can’t deny

2 min read 2022-05-03 01:26:58

You do it every day. You do it so well and so often you may not realize you’re doing it, or want to admit it. But you do. You sell your legal

1 min read 2021-11-24 23:40:44

President Joe Biden is underperforming his predecessors when it comes to giving one-on-one press interviews – and some of his allies and supporters

1 min read 2021-10-12 05:04:59

Offers run the world. Every single day, we trade resources for the best deals we can find. If you aren’t getting what you want out of life, it

1 min read 2021-10-12 01:36:01

You’re good at what you do. Perhaps very good. You’ve won a lot of cases, helped a lot of clients get great outcomes, and, objectively

1 min read 2021-10-04 05:17:26

What is one of the most important skills to have? A: Knowing how to make money no matter what. Why? Regardless if: you need some extra cash the

2 min read 2021-03-12 04:19:28

Prospective clients want to know what you can do to solve their problem or achieve their goal. What they don’t want is for you to make the

2 min read 2021-01-30 03:30:12

Marketing legal services is often defined as “everything you do to get and keep good clients”. That covers a lot of ground. Everything from

2 min read 2021-01-26 03:54:42

Psychologists tell us most people tend to think or act a certain way when they believe others are doing the same. They don’t want to make a

2 min read 2021-01-06 01:26:29

I talked to a business associate today. She’s getting leads via email on LinkedIn, getting some inquires, and wanted to know what I recommend she

2 min read 2020-12-09 03:22:44

What do you suppose is the most valuable skill for marketing and building a law practice? If you said, “salesmanship,” you are right. Learning

2 min read 2020-10-11 03:46:41

Saturday, 1:26pm Reno, NV “Welcome to the jungle…” (Axl) Howdy. If this is your first time here, you’re in for a treat. First: There are

2 min read 2020-09-29 01:55:43

What do you say to a client or prospective client who says your fees are too high? Do you negotiate? Offer to reduce your fees? Yeah, don’t do

2 min read 2020-09-25 00:58:15

Ever have a prospective client tell you they’re not ready to sign up, they need “to think about it”? How do you respond? Do you say something

1 min read 2020-07-02 03:07:00

“Salesmanship in print” is an outdated description of copywriting. And not because everything is digital now… If you saw my interview on John