Bots on social media aren’t all bad. Some can be fun
Bots on social media are in the spotlight again as Elon Musk continues to insist on getting accurate bot numbers from Twitter so that he can
Tag : Social Media Strategy
9 min read
How US food franchise Bar Louie built its localized digital strategy
Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar’. Its foundation as a neighbourhood bar is integral to Bar Louie’s identity
5 min read
Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom, the sports business media network founded in 2019
9 min read
6 Tips on Social Media Strategy for Your Customer Service
Established companies like Apple and Amazon have their own dedicated customer service center to cater to customers’ problems. However, if
3 min read
TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’
TBS offered a playful twist on union rats with its own inflatable rodents. For five days this spring, New Yorkers walking through the heart of
NFTs: Listen to your community before jumping in
There’s a lot of discussion about NFTs right now. We’re seeing brands full of nervous energy. Should they jump in? Some are hesitant, others
4 min read
The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds
Much of modern civilization has been programmed to believe that after a certain point, one’s value to society decreases as their age increases. But
5 min read
The Biggest B2B Social Media Myth That Needs Busting
Every day I hear B2B Marketers, B2B Sales Directors, and a host of C-Level folks repeating the same old undisputed law of B2B Social Media Marketing
How To Overcome Virtual Selling Hurdles With Social Media
What's Happening: the Covid-19 Pandemic has fundamentally changed the world of sales prospecting — likely forever. A McKinsey survey found
5 min read
Easily Build Your 2022 Social Media Strategy with Powtoon’s New Layouts
Read Time: 5 minutes Are you ready to rise above the endless noise on social media and create attention-grabbing content in minutes? Hold your
How to stand out on TikTok
Successful brands, regardless of the marketing channel they use, have always been the ones that listen to their audience and tell them the stories
6 min read
Improving B2B Brand Loyalty with Campfire Communities
There are numerous examples of B2C Brands leveraging the power of Campfire Communities to connect and communicate with consumers. It’s not
8 min read
Why You Need a Quality Audience
Your business need a quality audience One of the most important things you can do to set your business up for success is to create and cultivate
5 min read
Prime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female Creatives, Entrepreneurs
Experiential vignettes within the pop-up space shined a spotlight on Black female creators and business owners. The Amazon Original Series
5 min read
Homecoming: Amazon Prime Video Visits New York City’s Harlem Neighborhood to Spotlight Black Female Creatives and Entrepreneurs
Experiential vignettes within the pop-up space shined a spotlight on Black female creators and business owners. The Amazon Original Series