Social Samosa

2 min read 2022-01-04 19:22:09

How campaigns create recall & response with Hindi songs

Tuning in to the campaigns that utilized Hindi film songs to fulfil promotional objectives and create recall and response from consumers in a

6 min read 2022-01-04 15:35:00

With the #CinemaIsBack engagement campaign, BookMyShow attempted to utilize memevertising, tapping on the nostalgia of going to theaters for

1 min read 2022-01-04 12:40:00

Apple’s latest Apple Watch commercial emphasizes one of the device’s most crucial features: the ability to dial 911 in an emergency. The

2 min read 2022-01-04 12:37:00

The social commerce data by Accenture shows that more than half (59%) of social buyers surveyed said they are more likely to support small and

2 min read 2022-01-04 11:32:00

Ahmed Aftab Naqvi will now supervise operations in the Middle East while overseeing the India business in his new capacity at GOZOOP Group. GOZOOP

2 min read 2022-01-04 11:25:00

The campaign has been live over the past few weeks across Zee Marathi, Star Pravah, Zee Telugu, Zee Kannada, Star Suvarna, Zee Tamil, and Star

1 min read 2022-01-04 06:57:00

The agency will manage 360-degree media presence spanning from PR and communications to digital media campaigns for Veterans Super League. Advent

2 min read 2022-01-04 04:28:00

In her new role, Shirin will be working closely with the management of Reset Tech to bring the brand’s ideas to life in the creative canvas and

1 min read 2022-01-04 04:24:00

As per the mandate, PR Professionals will help Eldeco Group to enhance trust among all the stakeholders through effective communication strategies

2 min read 2022-01-03 13:29:49

Prices across sectors will be soaring in 2022 resulting in a sharp spike in the inflation rate. Anil Nair, CEO, VMLY&R, shares his two cents

3 min read 2022-01-03 13:06:00

Atul Sharma from Ruder Finn sheds light on the growing importance and expansion of NFTs and explains how marketers are being a part of the trend

1 min read 2022-01-03 12:50:00

Adam Mosseri from Instagram reflects on the progress made in 2021 along with key developments and shares the platform’s plans for 2022 and key

2 min read 2021-12-31 15:50:36

Conceptualized and executed by White Turtle Studios, Garena Free Fire showcases its four battle zones for its upcoming version of – ‘The Rise

4 min read 2021-12-30 12:27:00

While battling with vaccine misinformation, YouTube continued its effort to make the platform lucrative for creators in 2021. Scroll through for

1 min read 2021-12-30 09:30:00

VIP Bags launched Zorro Pro range of suitcases in tandem with the rising trend of workcation, showcasing the product features in a new campaign.