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The Brand And Product Origin Strategy
Where brands and products come from, and the associations (real or created) people have of this origin can significantly influence and alter the way
Tag : Storytelling
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#AntarcticLog: Greetings from the Puerto Rico Trench
#AntarcticLog is a series of comics by Karen Romano Young. You can find the originals here. Greetings from the deepest place in the Atlantic
8 min read
I Sing of Shoes and the Man
Medanales, NM. I stood on a threshold once, and though it was narrow – just a half shoe size wide – and I wanted more than anything to cross
3 min read
A New Type of Professional Development: Storytelling and Its Place in the Classroom
Is there a better way to connect with students and show empathy?Is there a better way to illustrate how our curriculum is career relevant? To answer
3 min read
A New Type of Professional Development: Storytelling and Its Place in the Classroom
Is there a better way to connect with students and show empathy?Is there a better way to illustrate how our curriculum is career relevant? To answer
3 min read
Nobody Cares about the Doom of Númenor
Culture Nobody Cares about the Doom of Númenor Genre fiction often struggles to balance the appeal of its subject matter with the demands of
3 min read
How Are You Sharing Stories With Your Donors?
People have been sharing stories of various kinds for centuries. I’m a big reader and always appreciate a good story. Your nonprofit organization
1 min read
#AntarticLog: To sea we go!
And now for something completely different. #AntarcticLog heads to the deep sea, where carbon sinks, where the sea is black, and where the tiny
1 min read
Engage Your Supporters Now and All Year Long.
We’re smack in the middle of summer and the last thing you’re thinking about is how to engage your supporters to give more this fall. Right? I
2 min read
Why Do You Write?
Every writer has a story to tell. This is why they write. J.R.R. Tolkien’s Lord of the Rings is a great example of this. His adventure is filled
5 min read
The Link Between Brand Story And Meaning
We are born into story. From the moment we dive headfirst into the world we are anointed with a name, then told that we are a son, daughter, sister,
4 min read
Ciara, a Natural Fiber Art Doll by Fig and Me
Miss Ciara is a sweet little doll, made as a custom order, in my Petite Fig small size pattern. Ciara loves to play in the village meadows and
What Behavioral Science Tells Us about Stories and Math in Fundraising
Excerpted from The Storytelling Fundraiser by Professor Russell James. The full book (along with many other fundraising resources) is available for
2 min read
#AntarcticLog: Summertime
By Karen Romano Young The question of summer Arctic ice extent is up in the air — not to say it’s unknown. NASA goes to extra effort to assure
9 min read
The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller
“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and