Street Fight

5 min read 2022-04-06 16:15:00

Ranking Correlations with Other Reputation and Search Metrics Are Not Linear

We’ve conducted a study at SOCi the results of which will be formally released in a few weeks, but I wanted to offer a sneak preview of some of the

3 min read 2022-04-06 16:00:00

The creative process is notoriously challenging for advertisers and publishers. Beyond the difficulty of the creative talent that goes into the ad,

3 min read 2022-04-05 16:00:00

Yeti’s recent decision to no longer sell its products at Lowe’s and transition to a direct-to-consumer model is not an anomaly. A growing number

2 min read 2022-04-05 15:45:00

Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy

2 min read 2022-04-04 16:10:00

Ever since Google announced its intentions of sunsetting the cookie, the industry has scrambled to find ways to modify and future-proof its data

1 min read 2022-04-04 16:00:00

Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile,

3 min read 2022-03-31 16:15:00

There have always been attempts to demarcate digital marketing eras in advance, with a rush to declare “the year of mobile,” or “the year of

1 min read 2022-03-31 16:00:00

In this episode of Location Weekly, the Location-Based Marketing Association talks about Snap teaming with SignAll to develop AR filters using ASL,

4 min read 2022-03-30 21:47:30

Pictures are popping up in more and more search contexts these days. For local, we’ve been noticing for a couple of years now the intrusion of

2 min read 2022-03-30 16:00:00

Online grocery sales reached nearly $98 billion in the U.S. last year. Restaurants and home essentials sellers also saw incredible growth. While

2 min read 2022-03-29 19:00:00

The biggest data asset for companies in 2022 might also be one of the least recognized. Unstructured data now represents 80% to 90% of all new

3 min read 2022-03-29 15:50:00

In late 2023, brands and publishers will no longer be able to rely on third-party cookies for targeting purposes. Initially slated for 2022, this new

3 min read 2022-03-28 16:03:00

Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’

3 min read 2022-03-28 15:45:00

Inflation has been the big consumer story of 2022. But how is it affecting customer attitudes, and how can marketers respond to safeguard customer

3 min read 2022-03-25 16:00:00

The announcement last fall of Facebook’s transformation into an entity called Meta, with a new stock ticker, MVRS, and a founder’s letter in