theme of the month

2 min read 2022-04-18 16:02:00

How Will AR Glasses Impact Mobile Marketing?

While Meta races to build the company’s first augmented reality glasses by 2024, mobile marketers are already looking for opportunities to

2 min read 2022-04-15 16:20:00

We know tracking got harder after Apple implemented its AppTrackingTransparency policy, which forced users to opt into cross-app tracking on iOS. But

4 min read 2022-04-11 16:00:00

iOS 14 has been a pivotal part of the mobile marketing landscape for about two years. From the initial announcement until the rollout of iOS 14.5 in

1 min read 2022-04-04 16:00:00

Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile,

2 min read 2022-03-30 16:00:00

Online grocery sales reached nearly $98 billion in the U.S. last year. Restaurants and home essentials sellers also saw incredible growth. While

3 min read 2022-03-28 16:03:00

Two years into the pandemic, a slightly more fiscally cautious consumer has emerged. However, overall (and somewhat surprisingly), consumers’

3 min read 2022-03-28 15:45:00

Inflation has been the big consumer story of 2022. But how is it affecting customer attitudes, and how can marketers respond to safeguard customer

3 min read 2022-03-25 16:00:00

The announcement last fall of Facebook’s transformation into an entity called Meta, with a new stock ticker, MVRS, and a founder’s letter in

3 min read 2022-03-24 22:52:57

Street Fight’s core focus is localized commerce and marketing: how brick-and-mortar businesses use technology to connect with customers. This

2 min read 2022-03-23 15:45:00

As primaries begin for the 2022 midterm elections, politicians across the country are looking for an edge. Political ad spending on midterm

2 min read 2022-03-22 16:00:00

Rising inflation rates and supply chain shortages are causing more consumers to hold off on making big purchases in 2022 — and that’s giving

3 min read 2022-03-17 16:15:00

Disruptions are often — by their very nature — bad. But sometimes, those disruptions have silver linings. The pandemic, for example, accelerated

3 min read 2022-03-16 22:42:48

Restaurants and delivery service partners (DSPs) have had a love–hate relationship since the onset of Covid. Companies like DoorDash and GrubHub

4 min read 2022-03-11 17:00:00

This month on Street Fight, contributors are offering thoughts about the long-term effects of the pandemic on consumer behavior and expectations. One

3 min read 2022-03-04 17:00:00

The Covid-19 pandemic ushered in a new era of curbside delivery, virtual try-ons, and even so-called “dark stores,” or local stores pivoting to