11 min read
When do I hire a salesperson?
When you want to increase your revenue, or begin growing your business in a serious way, you wonder if hiring a salesperson will solve this problem.
Tag : The Profitable Firm
11 min read
9 min read
How to measure progress with your marketing so you know what’s working and what isn’t
You are busy. You are trying to do all the things. You’re doing some marketing, but you have no idea if the lead you got last week is from
8 min read
What is an About page and how do I make mine better?
The purpose of an About page is to show potential clients 1) you understand them and know who they are 2) the real people they’ll be interacting
7 min read
Do I REALLY have to use social media for my accounting firm?
Sure, sure, social media is good for marketing. It helps you build connections and show the human side of you and your firm. But as an accountant do
11 min read
How much time do I need to be spending on marketing?
You may have thought marketing wasn’t the best use of your time in the past, but you’ve now recognised marketing is an integral part of your
17 min read
What are some easy ways to get my team involved in marketing?
Your accounting firm’s marketing will be the best it can be when your team is involved. Your clients and prospects need to see you, as the owner,
7 min read
April 2022: It’s all in the planning
We got asked last week: how much time we thought was spent on the planning of a video vs. actually recording it. Our first instinct was to say
10 min read
How do I know if my content is better as a blog post or a website page?
You’ve produced a first draft of something you know is going to be helpful for your audience. You’ve answered a question you get asked a lot,
22 min read
What scaling your firm is really about, and how to set expectations for it
You know you are the bottleneck in your accounting firm, and it’s time to scale to solve the problem. You desperately need a vacation, but you
16 min read
How to help designers create your cornerstone content
Your cornerstone asset is a visual summary which explains how you do things in your firm. It sits at the heart of who you are and how you do your
8 min read
Collaboration over delegation: How working together with an agency delivers better marketing
Marketing actions may seem like something you assign or delegate to someone else. Need a new website built? Hire a website designer, have a
5 min read
Get your custom social media template (and book) with Accelerator
When you sign up for the next Accelerator coaching group before 29th April 2022, you get FREE BONUS STUFF included with your space! Hooray! As an
8 min read
Why is a long-term partnership better than on-demand marketing for my accounting firm?
You have big goals this year: maybe you want to bring in more profitable clients, or grow your team with people who live your values, or spend less
7 min read
March 2022: The power of focusing on actions
In preparation for our team retreat this week the whole PF team, and some clients, have been reading ‘Atomic Habits’ by James Clear. The book
11 min read
What does it mean to live out my brand?
As the leader of an accounting firm you are responsible for your brand. How you and your team feel about the brand is a reflection of you and the