views and analysis

4 min read 2022-04-06 18:00:52

Game-based therapies and the attraction of engaging patients

Ensuring that patients remain consistent with their therapies is one of the major challenges facing healthcare, so what if you could make treatment a

9 min read 2022-04-05 18:00:25

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to

6 min read 2022-04-05 15:00:09

It’s no secret that digital technologies are playing a significant role when it comes to shaping the next era of healthcare. Necessity accelerated

4 min read 2022-04-04 17:00:34

The National Institutes of Health (NIH) is funding a nationwide study in the US to support research on long-COVID, chronic COVID, or as it’s

3 min read 2022-04-01 22:00:45

With the new Health and Care Bill edging ever closer to receiving Royal Assent, life sciences companies in the UK are preparing to navigate the most

3 min read 2022-04-01 17:00:43

As pressure mounts on the U.S. Congress and the White House to curtail prescription drug prices, many experts continue to point to biosimilars and

4 min read 2022-03-31 17:30:25

Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching input to make them game ready. It’s a

4 min read 2022-03-31 17:00:40

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong? The way

4 min read 2022-03-31 00:47:02

Rani Aravamudhan, MD, senior clinical consultant, and Jason Elliott, head of employer client experiences at Health Data & Management Solutions

4 min read 2022-03-30 22:00:56

Rani Aravamudhan, MD, senior clinical consultant, and Jason Elliott, head of employer client experiences at Health Data & Management Solutions

4 min read 2022-03-29 17:30:26

With the rapid onset of the pandemic, the race to develop a viable vaccine quickly became a race to secure access to the developed vaccines. In this

3 min read 2022-03-25 17:00:51

In January, PLOS Digital Health published a study which claimed that there’s “sparse” data to support the efficacy of most mental health

4 min read 2022-03-24 18:30:05

Ann Aerts, head of the Novartis Foundation, tells us about AI4Leprosy, a diagnostic assistant researchers developed that helps healthcare workers

3 min read 2022-03-24 00:30:48

Whether you’re a large pharma company or a small, emerging one, communication is key. Success or failure hinges on communicating the advantages of

3 min read 2022-03-23 18:30:06

With initiatives like The 100,000 Genome Project, the UK has led the world on genomic research. In a bid to maintain that position, the governments