The top 20 products Insider readers bought on Black Friday and Cyber Monday this year

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Collage of Black Friday Bestselling products, including apple watch, smart plug, playstation 5, and  apple ipad
For Black Friday and Cyber Monday this year, Insider readers bought Apple AirPods, Instant Pots, and more.

Amazon; Disney plus; Best Buy; Apple; Insider

  • Black Friday and Cyber Monday 2021 are over, but our readers saved on great deals.
  • Below, you'll find the 20 most popular Black Friday deals with our readers this year.

Black Friday and Cyber Monday usher in some of the lowest prices of the year, cutting prices on wish list items, pantry staples, and, conveniently, the best gifts ahead of the holidays. 

Over the long weekend, our team of 30+ full-time reporters and editors — who otherwise spend their days testing, researching, and reviewing those products — cherrypick the most remarkable deals from the lackluster. We highlight discounts on the stuff we love (check out our Insider Reviews All-Time Best list) and the 5-10% off big-ticket and bestselling products that rarely see a sale. 

This year, our team saw particularly good deals on tech such as the Apple Watch Series 7 and streaming such as Disney+which isn't surprising. Over the event, Insider readers purchased discounted PlayStation 5s and many incredibly cheap $1/month Hulu memberships.

Below, you'll find the 20 deals that were most popular with Business Insider readers in 2021. Black Friday and Cyber Monday may be over, but you can actually still find discounts on a few of them. We've noted below if a deal has expired or the product is out of stock.

The 20 products Insider readers bought most on Black Friday and Cyber Monday 2021

1. Sony PlayStation 5
Sony Playstation 5

Sony

The PlayStation 5 offers the best console gaming experience thanks to its next-gen hardware, exclusives, and 4K Blu-ray drive. Note: The PS5 remains sold out at most retailers but stores do offer new stock on occasion.



Note: This product is currently out of stock.

2. Hulu Monthly Subscription
hulu screenshot

Hulu

Watch thousands of shows and movies, with plans starting at $5.99/month. For Black Friday, it was discounted to 99 cents per month — down 85%.



Note: The deal is no longer active.

3. PlayStation 5 Digital Edition
PlayStation 5 PS5 Desk Shot

Kevin Webb / Business Insider

More inventory for the PlayStation 5 Digital Edition is still being added to select retailers, though exact days and times aren't always announced.



Note: This product is currently out of stock.

4. Apple Watch Series 7
Person swimming underwater with Apple Watch 7 on wrist

Apple

Much more than a timepiece, the Apple Watch can also be used for keeping track of workouts, making phone calls, sending text messages, setting timers and alarms, counting calories, and more.
Originally $399.00 | Save 5%
Originally $399.00 | Save 5%
Originally $399.00 | Save 5%



5. Apple AirPods Pro
A woman wearing the Apple Airpods Pro and looking at her phone

Amazon

The Apple AirPods Pro look and sound better than previous-generation AirPods. Plus, they have noise cancellation built right into them and integrate perfectly with other Apple devices.
Originally $249.99 | Save 21%
Originally $249.99 | Save 20%
Originally $249.99 | Save 12%
Originally $249.00 | Save 21%
Originally $249.00 | Save 16%



6. Apple Watch Series 6
The author wearing the refurbished Apple Watch Series 6 on his wrist

Antonio Villas-Boas/Insider

The Apple Watch Series 6 is the best smartwatch Apple currently sells. It comes with top-of-the-line health features, a brighter always on display, and fast charging.
Originally $399.00 | Save 25%



7. Apple Watch SE
Apple Watch SE
Apple Watch SE.

Mary Meisenzahl/Business Insider

With a recent Apple processor and many of the same features as the Series 7, the Apple Watch SE is a great budget-friendly option. During Black Friday, you could also get a $50 Apple Gift Card when you bought an Apple Watch SE.



Note: This product is currently out of stock.

8. Disney Plus Monthly Subscription
disney plus streaming logo

Disney Plus

Disney Plus is an on-demand, ad-free streaming service where subscribers will be able to enjoy movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and 20th Century Fox. This subscription also includes original programming exclusive to Disney+.



Note: The deal is no longer active.

9. Apple Watch Series 3
Apple Watch DeBord

Matthew DeBord/BI

The Apple Watch Series 3 in aluminum is the perfect blend of style and functionality for an excellent price.



10. Apple 10.2-inch iPad (9th Gen)
apple ipad 10.2-inches

Amazon

Buy an iPad with Wi-Fi + Cellular directly from Apple and get up to $200 back after activation with T-Mobile or Sprint.



Note: The deal is no longer active.

11. Apple 10.2-inch iPad (8th Gen)
Apple ipad 8th gen keyboard

Apple

The 10.2-inch iPad is a great tablet for the vast majority of tablet users, and it supports the Apple Pencil.



Note: The deal is no longer active.

12. Amazon Smart Plug
Amazon Smart Plugs in an outlet against a blue wall.

Amazon

You can plug any device into the Amazon Smart Plug to make it smart so that you can control the device in person with your voice or remotely with the app. Over Black Friday, you could use the code "PLUG" at checkout to get the Amazon Smart Plug for 99¢.



Note: The deal is no longer active.

13. "Venom: Let There Be Carnage"
"Venom: Let There Be Carnage" (Digital Purchase)

Vudu

The latest movie in Sony's Spider-Man Universe is available to buy through video-on-demand (VOD) retailers.



Note: The deal is no longer active.

14. Xbox Series X
Xbox Series X

Amazon

The Xbox Series X excels as a gaming console and an entertainment hub with powerful hardware, a 4K Blu-ray player, and terrific app support. Note: The Series X remains sold out at most stores, but retailers have been adding new stock on a rolling basis.



Note: This product is currently out of stock.

15. Instant Pot Duo Plus
The Instant Pot Duo Plus 6-Quart

Amazon

In addition to slow cooking and pressure cooking, the Duo Plus also does sous vide. It made tender, juicy steaks and pulled pork in our tests.
Originally $119.99 | Save 50%
Originally $119.99 | Save 50%
Originally $119.99 | Save 50%



16. Amazon Blink Outdoor Security Camera
Amazon Blink Outdoor

Amazon

Amazon's Blink Outdoor is a wireless, outdoor security camera that's able to run for up to two years on just two AA batteries, allows you to monitor activity outside your home, and is capable of standing up to wind, rain, sleet, or snow.
Originally $179.99 | Save 44%



17. Urban Decay Naked3 Eyeshadow Palette
Urban Decay Naked3 Eyeshadow Palette

Urban Decay

An endlessly versatile eyeshadow palette featuring 12 rosy neutral shades in both matte and shimmer finishes.



Note: The deal is no longer active.

18. KitchenAid Pro 5 Plus
KitchenAid Pro 5 Plus

Best Buy

Street price for the Pro 5 Plus is around $500, which made its 50% discount on a handful of neutral colors including black, silver, navy, and red during Cyber Monday particularly great.
Originally $500.00 | Save 50%



Note: This product is currently out of stock.

19. Apple iPad Air (4th Gen)
Apple iPad Air 2020 (4th Gen, 64GB)

Best Buy

The fourth-generation iPad Air has a design and a chip that bring it closer than ever to the powerful iPad Pro series, but it's less expensive.



Note: This product is currently out of stock.

20. Columbia Women's Benton Springs Fleece Jacket
Columbia Women's Benton Springs Full Zip Fleece Jacket

Columbia

Women's Benton Springs Full Zip Fleece Jacket is soft, warm, and works well for layering. It has two zippered side pockets and comes in tons of colors.
Originally $47.89 | Save 39%
Originally $60.00 | Save 50%
Originally $60.00 | Save 50%



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Source: science

The top 20 products Insider readers bought on Black Friday and Cyber Monday this year