The underrated role of marketing habits
I have a confession to make. I have been far too quiet about marketing habits.
I wrote Marketing Rebellion as a wake-up call. Through compelling data and case studies, I showed how many conventional marketing practices are in decline and how we need to blaze a new path forward with a more human-centered approach. But the book is missing something.
Marketing habits — within our organizations and within consumers — is an obvious topic to cover in such a book. But I ignored the whole subject. It was just too deep. As I explored these ideas, I realized the topic of marketing habits is so rich and important I could never fit it in a single chapter … and maybe not even in a whole book! So I decided to skip it.
I’ve felt a little guilty ever since. In a world of rapidly changing habits, it’s time to kick-start this conversation and I can’t think of a better person to do it with than Keith Reynold Jennings. Keith is an executive with Jackson Healthcare and a brilliant thinker.
Over the last five years, he has become a great friend and inspiration. He has influenced my thinking on both Rebellion and Cumulative Advantage, helped guide the success of The Uprising marketing retreat, and never fails to challenge me with inspirational new ideas.
I couldn’t ask for a better co-host, the fifth of six new co-hosts in my new Marketing Companion podcast format.
You won’t want to miss this fascinating discussion as we explore:
- The role of habit in marketing success, progress, and dramatic change
- The difference between discipline and habit
- Why marketing needs to both establish habits and break them!
Just click here to join this enlightening discussion!
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