Vennersys optimises admission systems at Dorset Museum

Vennersys, the integrated ticketing, retail and visitor management company, has improved processes for a leading regional attraction, which makes it easier to process admissions, collect Gift Aid and manage events.

The Dorset Museum, which was established in 1846 in the English town of Dorchester, relates the 250 million years of history of the county. The museum hosts engaging public programmes, exhibitions, and events. It has grown to be one of the top cultural tourism destinations in the UK, attracting more than 50,000 tourists annually and contributing significantly to the local economy.

The Dorset Museum sought to modernise its procedures as part of its renovations so that they could not only cut down on processing time but also create new openings for growth and boost visitor numbers. This meant that they required an EPoS system that would provide them with a single point of contact for managing memberships, selling tickets online, and collecting Gift Aid.

The Dorset Museum determined that Vennersys was the best choice to satisfy their requirements after weighing the benefits and drawbacks of three different ticketing management software vendors. Vennersys were chosen for its service and affordability, with the museum now selling entrance tickets online and event tickets through its website thanks to VenposCloud, something they were previously unable to do.

All in one place

Dorset Museum now handles bookings and events in one location with the integrated system, increasing efficiency and cutting down on administrative time. It has also shortened the time it takes to generate and manage various passes thanks to a membership management module. Additionally, based on consumer data and spending trends, it is also able to draw up, send out, and manage effective marketing campaigns personalised for its members.

“Since we’ve started using VenposCloud, the time spent managing the museum has reduced drastically, which allows us to focus on new areas and improve our visitors’ experience,” says visitor and events manager Gemma Hurlstone.

“Before using VenposCloud, all our work was paper-based, and that meant we were restricted in what we could do. Having a cloud-based system simplified our processes and allowed us to have all the data and tools we need in one place, accessible by anyone, anywhere.”

Simplifying processes

By providing the option to donate when purchasing tickets and at various points of sale, the Dorset Museum can now encourage donations. This is made possible by an integration between the tickets & admissions and Gift Aid modules.

Through this integration, Gift Aid processing is sped up and made simpler, and donations are also increased. For the museum to effectively manage its numerous departments, it was essential to have the ability to analyse data acquired from all across the space in one location. 

The analysis and reporting module at Dorset Museum allows for the export of reports for a more thorough examination of the museum’s operations and the development of innovative revenue-generating strategies. Before, they were unable to accomplish this since it was more difficult for them to obtain this data and provide thorough reports using their paper-based systems.

Hurlstone adds: “VenposCloud opened several opportunities for us through the connection with third-party integrations such as TXGB and direct debit options, which we’re currently working on implementing in the museum. The support provided by Vennersys has been crucial for us – whenever we need their help, they’re always happy to support us and recommend new modules that we can use to meet our current needs.”

Vennersys has also worked with other UK museums recently including East Anglia’s Food Museum, which manages 17 buildings across 75 acres of the Suffolk countryside.

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Vennersys optimises admission systems at Dorset Museum