What is AstroBranding?
I’ve been teaching astrology and working with astrology clients for a couple of years now and one of my absolute favorite applications of astrology is AstroBranding.
But what is Astrobranding I hear you say?
AstroBranding is a powerful process that combines the well established Branding Archetypes which many Branding specialists and designers around the world use and applies them to zodiac signs. It’s kind of perfect that there are 12 main branding archetypes and 12 main zodiac archetypes so combining branding archetypes and astrology is a match made in heaven.
But aligning brand archetypes with the zodiac signs is just the beginning because our brand is so much more than picking the brand archetype that matches with our sun sign or zodiac sign.
Astrobranding is my proprietary framework that takes Brand and Astrological Archetypes and your birth or business chart to delve deeper than you ever thought possible into your soul-aligned brand.
There are other astrologers and branding specialists out there who are already combining branding and astrology but we all have a somewhat different approach to how we do it and not all of them have combined the brand archetypes with astrology archetypes like I have.
I developed the AstroBranding framework in 2019 and I have taught it to students through my Embodied Soul Astrology Academy and my Soulful Business Mistressmind. I’ve also worked with clients to align their branding or rebrand to their AstroBrand Signature.I have created brand mood boards for each of the 12 astrology archetypes.
What does my AstroBranding Framework consider?
Your Business Essence – how you shine and your purpose in the world
Your Allure – How others see you and how to show up as an authentic version of this and draw them to you
Your Connection – How you can connect most authentically with your soul clients through an aligned brand voice and copy
Your Soul Clients – Who your soul clients actually are (this might surprise you) and how to reflect this in your brand so that they are magnetized to you.
Any other significant archetypes that need to be part of your aligned brand based on my assessment of your natal or business astrology chart.
How can AstroBranding help you?
Create an Authentic Brand
Astrobranding will give you the confidence to show up as the true version of yourself and your business because you will see it right there in your chart.
Astrobranding will enable you to stop being who you think you should be, or trying to play a role that doesn’t fit and instead be who you are meant to be.
A great example of this is when I first created my (now retired) program Launch Mastery. It was my first foray into a more spiritually influenced program and I felt like I had to brand myself and the program in an “uber spiritual” way. I had some photos taken and selected clothes with lots of crystals, spiritual poses, and clothes that were what I thought a “spiritual person” should wear.
But it never felt right, because it wasn’t me. It wasn’t aligned with my AstroBrand which has a hefty dose of the Virgo Archetype in it which is about a more classic, simple and understated style.
Had I understood AstroBranding at the time I wouldn’t have made this mistake.
Now don’t get me wrong, I LOVE crystals and I still have some brand photos that have more spiritual looking poses but my outfits, my demeanour and my energy is totally aligned rather than trying to be someone I am not.
Another interesting AstroBranding story for you is that I have always gravitated towards some sort of pink in my branding – in its many iterations and if I haven’t had it something has felt ‘off’. Now this is because my AstroBrand also has strong Cancer and Libra energy with pink being one of the colours for these astrology archetypes!
AstroBranding reflects what your clients love about you
AstroBranding also helps you to understand what others simply LOVE about you and how to align your brand and business with this drawcard for business growth.
I mentioned above that I had been denying my Virgo archetype in my brand. Well, that’s a problem because that’s what people love about me. My systems, organisation, my sense of service, attention to detail and love of quality and my grounded healer vibes.
As I went through my spiritual awakening I wanted to release all of my more masculine energy and go and float away in the cosmos. I studied soul and energy medicine, astrology and many other spiritual topics.
However, my clients come to me for my business brain, my strategy, my ability to help them feel held and taken care of, my ability to hold them accountable. So my brand and offerings have to have this Virgo energy to be successful.
AstroBranding attracts your Soul Clients
AstroBranding also helps you to connect more deeply with your soul clients without having to complete long ideal client questionnaires! This has to be one of the aspects of AstroBranding that I love the most because it can be really eye opening.
My soul clients are the Pisces archetype – this doesn’t necessarily mean they are a Pisces sun but it means that they are likely highly creative, soulful or spiritual, and can tend to find it hard to create systems and structures for themselves which is where I come in.
Through astrology and business coaching I help them to work in a way that still allows for creative flow but also helps them identify the best times for certain activities.
My brand has to speak to their Pisces souls.
Finally AstroBranding provides you direction to move forward
Once you understand your AstroBrand you can confidently engage a designer to brand (or rebrand) your business or create your own branding with a custom colour palette and mood board to start the process.
So often we either end up with branding we don’t like or get stuck and don’t get started at all because we are not clear on what we want.
AstroBranding will give you that clarity.
Client Example – Arcane Agency
Nicola Dore and I used AstroBranding to develop her new business branding.
Nicola is a Leo sun and Gemini Moon and Rising (double gemini).
Based on this we determined her brand should be bold, bright and adventurous.
We looked at the colours for these signs and found the common colours of Blue and overall a vibrant colour mix.
In the end Nicola chose the name “Arcane Agency” with a Secret Agent come MadMen style inspiration and honestly, these days I couldn’t imagine anything else.
Her brand voice is fun and witty.
Throughout the process she was blown away by how the AstroBranding framework was consistent with her mood boards she had created already even down to the shade of blue she had already selected so this process gave her confidence and helped her to align even more.
The branding design was done by The Golden Goose Consulting & Indie Lime.
Client Example – Funding Business Growth
Lisa Erhart of Funding Business Growth came to me for branding insights for her new program Funding Business Growth.
We used her program’s astrology chart and identified the Astrology archetypes of Libra, Cancer and Capricorn.
Libra and Cancer are quite soft and feminine archetypes but Capricorn brings strength and power.
We worked through her AstroBrand Brief and created this custom mood board for her brand along with brand power words, brand values and brand voice.
The colour purple was selected as it is the colour of loyalty and has a royal/premium feel to it.
We combined this with a beautiful green which is the colour of growth, healing and money and it provides a beautiful energy of expansion.
The coral brings through the warmth, vibrancy and passion that the Funding Business Growth program and her soul clients bring.
Lisa had this to say about my Custom AstroBrand Signature process:
Before working with Kathryn and receiving a ‘Branding’ astrology reading for the Funding Business Growth, I was lost in choice. I absolutely love colour and beauty but can honestly say, branding is one of the untold mysteries for me.
While working with Kathryn I found reassurance in her structured, pragmatic approach to the reading. Her questions were thoughtful and helped me to articulate my vision for my program.
As a result of working with Kathryn I have a succinct brand framework giving me clarity around power words, audience archetypes, aligned values and guidance in developing a brand voice that resonates.
And…. I absolutely love the mood board!! Altogether, I know have the key ingredients to the most delish brand identity I’ve ever had.
I highly recommend the ‘Custom AstroBrand Signature’ to anyone who understands the importance of incorporating aesthetic intelligence into their business.
– Lisa Erhart, coFounder Funding Business Growth
Check out my custom AstroBranding Signature offering and get your AstroBrand Brief and Mood Board today!