Enter our competition to win a fabulous hamper from Nestlé

INTERNATIONAL. Our popular contest in association with Nestlé is nearing its concluding stages with several more delicious food hampers still to be won.

As reported, Nestlé is hosting the competition to celebrate its ambitious VERSE plan to make food the number one most-purchased category in travel retail.

The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).

We will announce our winners from the past two days shortly. Meanwhile, to enter our Day 13 competition, please email Martin Moodie at Martin@MoodieDavittReport.com headed ‘Nestlé Food Category – VERSE Competition Day 13’. Simply offer up an entry featuring at least one foodie element starting with M (denoting the seventh letter in Christmas).

A prize draw will be held each working day until 24 December. Each is open to anyone in the travel retail community.

Entries for Day 11 close 5pm Hong Kong time on Thursday 23 December.

Why the references to VERSE? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s V.E.R.S.E growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.

{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}

Chapter and VERSE

‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.

Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.

Enter our competition to win a fabulous hamper from Nestlé