Nugit has announced a partnership with pharmaceutical company Sanofi that will see the marketing technology company use its storytelling platform to equip Sanofi’s vaccines division marketing teams with the capability to collate data from campaigns and media partnerships driven through online channels.

The collated data will provide key insights and trends for Sanofi Pasteur, and assist the marketing team in further refining their campaigns’ performance and reach to target the right audience. 

The Singapore-based start-up claims the move will drive digital transformation in Sanofi Pasteur and allow teams to focus on strategy and execution. As part of this initiative, Sanofi Pasteur’s marketing teams will also be trained and consulted on data storytelling to support the business decision-making process. 

“It’s easy to collect data, but realising its full potential is much more difficult. Nugit’s technology humanises every aspect of the data experience to empower people and businesses. We are delighted that Sanofi has appointed Nugit as part of their digital transformation journey”, said David Sanderson, chief executive and founder of Nugit.

Sanderson added that shifting from spreadsheets to digital storytelling will make Sanofi Pasteur’s marketing performance information more accessible and turn it into compelling content that helps teams improve, optimise and generate new ideas that  impact the bottom line.