Indian FMCG brand Patanjali, started by yoga guru Ramdev, has been named as the most trusted Fast Moving Consumer Goods (FMCG) Brand by the Brand Trust Report India Study 2017. 

Ramdev announced the news on his Twitter account. Patanjali's success is due to an increase in demand for local products in India.

Earlier, Patanjali signed a memorandum of understanding (MoU) with the Indian government to increase food processing in India. Patanjali has also rolled out flagship stores in all the major cities across India. Its range of products include healthcare, hair care, dental care, toiletries and food products.

It falls in line a report from The Drum last year about how Patanjali is beating global giants by empowering local confidence.

TRA Research Twitter handle